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Social Olympics: Tracking Team GB’s Golden Hour

The London Games have been dubbed the most social yet, with the organizers encouraging the athletes and fans to use social media. Here are the highlights from Days 8 and 9.


  1. On Saturday, the hopes of a nation rested on the shoulders of Jessica Ennis, Team GB's poster girl of the London Games. The British heptathlete went in to the final event with a considerable lead, and she produced a stunning performance, winning the 800-meter final to take gold. Some fans, including Ennis's teammate and silver medal winner Lizzie Armitstead, showed their support in a slightly unusual fashion.
  2. Ennis's victory in the heptathlon marked the start of a golden hour for British track and field. Shortly after she crossed the line in the 800-meters, her teammate Greg Rutherford took the gold in the long jump. Rutherford's jump of 8.31 meters made him the first British man to win a long jump gold in nearly half a century. Rutherford, who took two days away from Twitter while competing, returned as Olympic champion and with over 32,000 new followers. 
  3. Before Rutherford had a chance to dust off the sand from his medal winning jump, attention turned to Great Britain's Mo Farah who was aiming to add to his country's medal haul in the 10,000 meters. Farah ran a superb race to take gold and cap what was arguably the greatest night in British track and field history.
  4. For a nation used to accepting sporting failure in its national sport of soccer, Britain's gold rush at the London Games  has marked a stark change from the norm.
  5. Sunday saw another big night in the Olympic Stadium, with all eyes focussed on the 100-meter final. World record holder Usain Bolt cruised in to the final with a time of 9.87 seconds. He was joined by his Jamaican teammates and main competitors for the title -- Asafa Powell, Yohan Blake and Team USA's Tyson Gay. Bolt, who was defeated earlier this year by Blake, confirmed his place as the greatest sprinter in history when he produced a stunning performance to take gold in 9.63 seconds. The 25-year-old Jamaican's time was a new Olympic record and capped a race in which seven of the eight finalists finished in under 10 seconds, with only Powell, who pulled up injured, failing to break the 10-second barrier.
  6. Bolt's victory sparked a storm of tweets and imitations of his infamous celebration, including from a group of London's Metropolitan Police.
  7. We asked our readers to take part in the shortest-ever live blog, condensing the 100-meter final in to two tweets or less. Here are some of our favorites.