- Newsweek's main account encouraged its followers to discuss the cover story using the #MuslimRage hashtag.
- The hashtag backfired on Newsweek, eliciting hundreds of outraged responses and jokes.
Media critic Jeff Jarvis suggested Newsweek's cover made the magazine akin to an internet "troll" -- i.e. Someone writing inflammatory comments intended to provoke, not inform:
Sociology professor Zeynep Tufekci noted a key difference: visibility.
- Many of the most retweeted jokes made references to Muslim customs.
- Others made cracks about "rage" instigated by minor issues at meals.
- Gawker.com responded to the Newsweek story with images that jokingly illustrated the opposite of "Muslim Rage." Their blog post showed photos of happy Muslim couples, children and Muslim breakdancers.
- On the other hand, some Muslim Twitter users expressed their frustration with Western media.
- Reuters media correspondent Jack Shafer pointed out that the firestorm on Twitter provided plenty of free publicity for Newsweek and its editor, Tina Brown.