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Microsoft's New Tablet Lights Up the Web

Microsoft unveiled its own tablet on Monday, June 18, called the Surface. As details spilled out of Milk Studios in Hollywood where the announcement was made, netizens everywhere weighed in on the new product, wondering if it will be able to take on Apple's iPad and rekindle an old rivalry.


  1. Microsoft piqued everyone's interest in the run-up to Monday's announcement by sending out mysterious invitations last week that didn't share what the event was about, but promised that attendees "will not want to miss it.”
  2. As our Shira Ovide observed: "More proof that everyone in tech land, including Microsoft, cribs liberally from Apple’s hype-generating playbook."
  3. Doors were to open at Milk Studios where the event was held at around 3:30 p.m. PT with the event expected to begin shortly thereafter at 4 p.m. But Microsoft fell a few minutes behind schedule.
  4. But as one WSJ reader noted in our live blog comments section: "It's Hollywood - this is called 'fashionably late.' "
  5. Once Microsoft CEO Steve Ballmer took the stage and the specs started trickling out, the social media sphere lit up with reaction to the new tablet: 
  6. WSJ readers chimed in as well. When polled if they would buy the Surface tablet, nearly 2,000 readers, or 54% of respondents, said yes: 
  7. A look at some of their reaction on Twitter and Facebook: