How Inauguration Played Out on Social Media

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  1. Here's a minute-by-minute look at the Twitter volume for President Obama's first and second inaugurations.
  2. The U.S. government itself has become more active on Twitter. Last week, Michelle Obama joined Twitter, when her office launched the @FLOTUS account. She already has more than 150,000 followers.
  3. Both @WhiteHouse and @ObamaInaugural accounts live-tweeted the inauguration, including key quotes from President Obama's speech. His support of gay rights marked the first time the topic was addressed in an inaugural speech. This @WhiteHouse tweet was shared more than 3,500 times to date.
  4. WSJ Social Media Director Liz Heron discussed other themes in the president's speech that made an impact on Twitter.
  5. Myrlie Evers-Williams, widow of civil rights activist Medgar Evers, delivered the inaugural invocation. She was the first woman and the first layperson to do so, a fact that was quickly shared on Twitter. This 1963 photo of Ms. Evers at her husband's funeral was also widely distributed on social media.
  6. The First Family was a hot topic of conversation online. As President Obama's daughters took the stage, many commented on how much they had grown since the first inauguration. "Sasha and Malia" and "the First Daughters" were among the terms that trended world-wide on Twitter.
  7. The first couple of the music world, Beyonce and Jay-Z, were also trending on Twitter world-wide ahead of her performing the national anthem. WSJ style reporter Elizabeth Holmes praised their ensemble as they arrived.
  8. The inauguration was also an opportunity to look back at America's past. This image of Abraham Lincoln's handwritten inaugural address was shared widely on Twitter.
  9. For more about how the inauguration played out on Twitter, Facebook, Foursquare and Instagram, here is our comprehensive social media guide.