5 Tips To Writing A Successful Rental Property Listing

One of the most difficult aspects to being a landlord is dealing with your tenants. The next most difficult aspect to being a landlord is finding the right tenants.


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  2. Often times it can take you weeks if not months to find a good fit for you and your rental property. After all, you're going to have to be dealing with these tenants for at least a year minimum, so you want to make sure that you're doing your part find the best renter possible. And one of the best ways that you can do this is by writing a real estate listing that will grab the attention of a good tenant. In this article, we will take you through 5 tips that can help you better write a rental property listing and will help save you headaches and potential money down the road.
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  4. Tip #1: Keep Seasons in Mind

    When writing a listing one thing that is very important to keep in mind is the time of the year you are in. This is because depending on the season you’re in will depend on the type of information that you want to put in your listing. For instance, if it is wintertime you want to emphasize more on the interior features such as a warm fireplace, good lighting, a cute cozy breakfast nook, warm carpeting in the bedrooms, good insulation, etc. Where as if it's the summer you want to highlight more outdoor features such as a deck, patio, gardens, pools, large bay windows, etc. Do your best to avoid recycling rental property listings and instead focus on writing a seasonal listing to better attract tenants.

    Tip #2: Take Professional Photos

    Nothing can deter a good renter more than bad photos. So, invest in professional photos of your property. Make sure that you get plenty of good quality photos that will highlight the best features of your rental property. Also, you’ll want to include photos of the kitchen, bedrooms, bathrooms, and other important amenities. This allows you to give your potential renters the best possible idea of what it is you're offering. Another thing that you can do is utilizing a tool called real estate virtual tours. Real estate virtual tours, is essentially a tool that allows a potential tenant to take a tour of your property online. This is a fantastic way to cut down on those who are not serious renters, as it allows them to clearly see exactly what they will be getting. If you have not used real estate virtual tours in the past, we highly recommend that you make it a part of your next rental property listing.
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  6. Tip #3: Be Clear & Concise

    When communicating with your potential new renters, you want to be as clear and concise as possible. This means to not use shorthand such as 3b/2b (3 bedroom, 2 bath), and instead write it out, while also getting to the point. This means you don't need to chatter endlessly or embellish. Instead, clearly state what your property offers by using positive, bright, and cheery words while keeping descriptions short, sweet, and to the point.

    Tip #4: Don’t Be Mysterious About The Price

    One of the biggest mistakes a landlord can make when writing a rental property listing is withholding the price. Withholding the price does absolutely nothing for you, and can really deter good tenants from showing interest in your property. Instead, be upfront and let them know right away what it is they'll have to pay. This can also help you from wasting time by eliminating those renters who cannot afford your property.
  7. Tip #5: Don’t Oversell Your Property

    Another common mistake that landlord can make is over selling their property. They'll do this by constantly singing their praises, and adding cap-lock sentences with far too many exclamation points. So, avoid these mistakes and instead keep an abundance mentality. Maintain a sense of positive subjectivity, and more people will be inclined to trust your real estate listing.

    By following these 5 tips you can create a real estate listing that will attract the best quality of tenant. And after all, a tenant can either be your worst enemy or your best friend, so utilize these tips and help make your next tenant your BFF for life.