- The event’s topic, “Using Social Media to Build Meaningful Relationships,” provided guests and speakers the chance to share expertise and ideas on how to improve their business’s Social Media channels. UMass Boston Professor Werner Kunz opened with a dialogue about how we are in need of a “Social Media Revolution,” where businesses engage with selected customers on shared interests and valuable content.
Heather Jackson of Constant Contact NE, the program’s biggest sponsor, followed with a presentation on how to get these customers engaged by finding and implementing the right Social Media channel. She stressed strongly that “engagement is the new word of mouth.”
Dr. Sherry Pagoto of UMass Medical School and co-founder of the UMass Center for mHealth, spoke to the success of their health focused Twitter campaign, #PlankADay. The audience was so motivated by her speech and success story, that a group plank took place when she was done!
- Next Eric Fisher, Chief Meteorologist for WBZ-TV CBS Boston and one of the most well respected news personnel on Twitter, highlighted the importance of being a responsible Social Media user. Many of the viral images that inundate Facebook and Twitter everyday are not actually real or applicable, so Fisher suggested checking the validity of posts before you re-post them using apps like Tineye.com or Google Reverse Image Search.
Social strategist Lindsay Crudele provided the audience with an inside peak into the daily lives of the Social Media Team for the City of Boston. She touched onto daily tweeting activity, Mayor Walsh campaigns, and even Marathon Monday preparation and promotions. During the Q&A she fielded questions focused on how local businesses and/or governments could run successful campaigns with little support and funding. Her advice: tap into your creative side and leverage as many relationships as possible.
- Following the presentations and lunch, the audience split up into eight different breakout sessions. The purpose of these was to provide attendees with direct access to the Social Media experts through interactive and engaging sessions. Experts included Julia Campbell of J Campbell Social Marketing, Eric Clark of Quincy Tutoring, Joselin Mane of @BostonTweetUp, Dan Morris and Rachel Martin of Blogging Concentrated, Ari Herzog of the Newburyport City Council with Lindsay Crudele of the City of Boston, Noah Freeman of SocialFulcrum, Brian Gladstein of Exlporics, and Lance Cummins of Nectafy.com with Mark Forester of Yoularoid.com. Audience members had the chance to participate in two different breakout sessions to ensure maximum participation.
- Lance Cummins and Mark Forester provided the audience with a fun and interactive presentation to end the event. They focused on the importance of creating your personal brand and making that truly intimate connection with your audience.