Mobile Marketing Forum 2013 - The Ricci Recap

That's our VP Mike Ricci (l) with Benjamin Diggles, Director of Digital Marketing, at this week's Mobile Marketing Association Forum 2013 in NYC. Mike presented on mobile analytics, and, live tweeted key takeaways from several other speakers. We've collected his tweets here for you. Great event!

  1. in 2012, #mobile mktg generated $139B in incremental output to US economy. Expected to rise to $400B nationwide by 2015 #MMAF13
  2. #mobile mktg created 524,000 jobs in 2012 and is projected to generate 1.4m jobs in next 5 years #MMAF13
  3. in 2012, marketers and retailers spent $6.7B on #mobile. Projected to increase to $19.8B by 2015 #MMAF13
  4. Trisha Mueller CMO of Home Depot speaks about how critically important #mobile is in retail. #mmaf2013 pic.twitter.com/KdUTliDGFF
    Trisha Mueller CMO of Home Depot speaks about how critically important #mobile is in retail. #mmaf2013 pic.twitter.com/KdUTliDGFFDGFF
  5. 88% of consumers who own a laptop, tablet or smartphone own a second screen while watching TV @ATTAdWorks #mmaf2013
  6. mobile no longer a last mile media. Consumers using device throughout purchase process. @xAdInc #mmaf2013
  7. "We don't have a conversion problem on #mobile. We have an attribution problem". @GoogleMobile #mmaf2013
  8. "#mobile will be the thing that helps CPG turn the corner on digital" - Tim Reis from @GoogleMobile #mmaf2013
  9. To view slides from Mike's presentation on Mobile Analytics: Why Measurement is Mission Criticalclick here. If you are interested in learning more about Webtrends, please visit our site at Webtrends.com, or contact us at +1  877-932-8736 (HQ).