Presentation 1: Randy Almond,Head of Data Marketing at Twitter: An overview on the global nature of social data and the different ways that it's being used around the world.
In this presentation Randy Almond outlined the value that Twitter data can provide to both academia and industry.
Randy talked about the research in Indonesia related to flood warning systems, and research that has been able to detect food borne illnesses faster than traditional methods, by monitoring conversations on a large scale.
Randy outlined the value that Twitter data can provide to both academia and industry.
Twitter data is bundled with a range of metadata, and, although, a Tweet may only consist of 140 characters, there are over 65 data elements; for instance, geolocation data.
Metadata elements include information such as, what platforms and devices users are tweeting, and the location of these the users.
Randy talked about how Twitter data is employed in industry and how it aids businesses to make smarter decisions. Randy discussed how brands have started to utilize data from Twitter such as Dove, Samsung, and Mountain Dew, in order to better understand their markets. A case study of Samsung was presented, that Samsung used Twitter data as a ‘survey data’ to gain insight on what their competitors were lacking, in this case Apple, such as smaller screen sizes and a low battery.
Presentation 2: Dr. Siân Thomas, Head of Information Management at the Food Standards Agency (FSA): The contribution of social media analytics to improving food safety outcomes.