Visitor Studies Group conference 2017

”Measuring up”: ways of capturing social value and more intangible outcomes


  1. This year's Visitor Studies Group conference confronted a difficult question increasingly being asked of cultural institutions across the UK and beyond. In March 2017 we met to tackle the issue head on.
  2. We returned to the Royal Geographical Society in London - a great venue!
  3. Anoushka Kenley of New Philanthropy Capital kicked off proceedings. She offered insights gained from working in the third sector, highlighting the four pillar approach to measurement used by NPC, and Theory of Change modelling.
  4. Up next was Catherine Bradley of The Audience Agency. They used the New Economics Foundation Five Ways to Wellbeing to measure the impact of volunteering on health and wellbeing.
  5. Next up was Emma Morioka of Historic Royal Palaces alongside Lucy Hellier (Wildfowl & Wetlands Trust (WWT) and Hugh Hope-Stone (Hope-Stone Research) to talk about a variety of projects they have undertaken and the range of strategies used to evaluate the impact on the health and wellbeing of their participants. Not one method fits all!