Product Design in the 21st Century: Alex Milton and Paul Rodgers

Alex Milton and Paul Rodgers, authors of the newly released Product Design in the 21st Century, talked about their motivations behind the book, and how translating the book into American proved more time consuming than Italian.


  1. The book has been a labour of love: released only now, it was started back in 2007, and the current version only includes about half of the written material (something the authors suggest from experience: know your word limit and don't write over it!)
  2. Milton and Rogers attempted to talk to up and coming designers, not only for originality, but for their candour compared to those more established in the field.