Desform Day 2

The second day of paper presentations.


  1. Paper Presentation III: Metaphors, Agency and Semantics. 
  2. The Role of Designer Expertise in Source Selection During Product Metaphor Generation: Nazli Cila, Paul Hekkert, Valentijn Visch
    Nazli Cila of TuE presented her current doctoral work on product metaphors. 
  3. The Philips Senseo is one example of metaphor: the target (coffee machine), references (source) a bowing butler.
  4. Design and Iconicity: Design Materiality, and the Meaning of Things Jorn Guldberg
    Guldberg faced every traveller's nighmare—his laptop was stolen at the airport—and he bravely put together a new presentation in the last 24 hours.
  5. Embracing Relational Agency in Design Process by A. Baki Kocaballi, Petra Gemeinboeck, Rob Saunders, Lian Loke, Andy Dong