#TheCityWeNeed social media campaign - engaging #UrbanThinkers towards & beyond #Habitat3

A summary of UN-Habitat's World Urban Campaign (WUC) social media campaign to enhance stakeholder engagement towards and beyond the United Nations Conference on Housing and Sustainable Urban Development (Habitat III) - Quito/Ecuador, October 2016


  1. Following the successful engagement of 7847 individuals from 124 countries, representing 2137 organizations through 26 #UrbanThinkers Campuses between July 2015 and February 2016, the World Urban Campaign (WUC) launched #TheCityWeNeed campaign in May 2016 - a social media campaign to further engage stakeholders towards the biggest gathering of urban actors in 20 years!
  2. In a first countdown of 10 weeks till the 3rd Preparatory Committee (PrepCom3) for Habitat III, the WUC raised awareness on the 10 principles of #TheCityWeNeed, using the human hands (10 fingers) as an illustration.
  3. The countdown mentioned the principles of #TheCityWeNeed, inviting the general public to share their views
  4. UN-Habitat's social media accounts and colleagues promoted the campaign, too
  5. The campaign built on it's loyal followers to support the outreach efforts
  6. #TheCityWeNeed was translated into all 6 UN languages, allowing stakeholders all over the world to read and share the consensus document for a new urban paradigm.
  7. A number of WUC partners were interviewed in March 2016 at the Habitat III Regional Conference for Europe in Prague/Czech Republic, and asked to share their views on #TheCityWeNeed. These interviews were promoted via the WUC Youtube channel #WUCTV #UrbanThinkers Voices series
  8. Some UN-Habitat experts were interviewed, too
  9. In June, the World Urban Campaign continued it's call for Urban Solutions, inviting partners to share their ideas on how to implement #TheCityWeNeed and the #NewUrbanAgenda