A review of ICCOsummit 2016

The International Communications Consultants Association held it's conference in Oxford on 29 and 30 September. A key theme was the changing PR-agencies business model and innovation that is disrupting how people engage and communicate.

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  1. Day one focused on creativity, international culture and the challenges facing PR and communications agencies. Tweets are curated from attendees.
  2. Public affairs, otherwise know as lobbying, matters. Companies need to understand the regulatory landscape. They need to see what is coming over the horizon. Importantly they need to have a conversation with decision-makers.
  3. It is important to find the balance in how we communicate. Not just digital and social, but face-to-face. We have be relevant and know what our audiences prefer.
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