ONA PDX: Innovative social media and strategy

The latest official ONA PDX meetup took place Wednesday Jan 16 at The Oregonian. Panelists were Marshall Kirkpatrick (@MarshallK) of Little Bird and Britton Taylor (@BrittonTaylor) or Wieden&Kennedy, moderated by The Oregonian's social media coordinator Ali Manzano (@alimanzano). Here's a rundown.

Toni Tabora-Roberts100 Views

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OrderOrder @Order_Order
Social Content & Strategy with Britton Taylor (W+K) and Marshall Kirkpatrick #onapdx (@ The Oregonian) http://ow.ly/1RdeLR
Thu, Jan 17 2013 04:03:29
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http://twitter.com/Order_Order/status/291757609957064705
— OrderOrder (@Order_Order)Thu, Jan 17 2013 04:03:29
Big crowd!
#onapdx is filling up quick! @theoregonian pic.twitter.com/SLJze6JXom/SLJze6JX
David Keller @thedavidkeller
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Thu, Jan 17 2013 02:42:51
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http://twitter.com/thedavidkeller/status/291737311828393984
— David Keller (@thedavidkeller)Thu, Jan 17 2013 02:42:51
tonight's panelists L-R @marshallk co-founder Little Bird, @brittontaylor fr Wieden+Kennedy #onapdx http://lockerz.com/s/277368579 /277368579
ONA PDX @onapdx
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Thu, Jan 17 2013 02:15:59
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http://twitter.com/onapdx/status/291730556918575104
— ONA PDX (@onapdx)Thu, Jan 17 2013 02:15:59
Marshall Kirkpatrick kicked it off. If you want to participate in his "experimental learning exercise" check out marshallk.com/ona.
#onapdx starting with @marshallk talking about his startup Little Bird http://lockerz.com/s/277375162 /277375162
ONA PDX @onapdx
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Thu, Jan 17 2013 02:47:36
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http://twitter.com/onapdx/status/291738513538424832
— ONA PDX (@onapdx)Thu, Jan 17 2013 02:47:36
On discovering news and being first...
ONA PDX @onapdx
Two ways @marshallk tried to out-compete his competitors while at @readwriteweb: 1. Be first. #onapdx
Thu, Jan 17 2013 02:52:30
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http://twitter.com/onapdx/status/291739744591814660
— ONA PDX (@onapdx)Thu, Jan 17 2013 02:52:30
Allie Gavette @agavette
"Think strategically about looking upstream." - @marshallk #ONAPDX
Thu, Jan 17 2013 02:54:16
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http://twitter.com/agavette/status/291740192019202048
— Allie Gavette (@agavette)Thu, Jan 17 2013 02:54:16
Scott Bernard Nelson @ScottNelson
@marshallk is geeking out over ways to synthesize SM data to find stories. #ONAPDX #journalism #GoodStuff
Thu, Jan 17 2013 03:03:06
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http://twitter.com/ScottNelson/status/291742415021285376
— Scott Bernard Nelson (@ScottNelson)Thu, Jan 17 2013 03:03:06
Toni Tabora-Roberts @ttr_the_engager
Very energetic.@marshallk has a lot of energy. And awesome ideas on how to discover news fast. #onapdx
Thu, Jan 17 2013 03:00:30
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http://twitter.com/ttr_the_engager/status/291741760563081216
Thu, Jan 17 2013 03:00:30
Jeff Bunch @jeffreyrbunch
@marshallk giving a look under the hood of @getLittleBird, a game-changing discovery tool! #onapdx http://getlittlebird.com/ .com/
Thu, Jan 17 2013 02:57:07
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http://twitter.com/jeffreyrbunch/status/291740909035454465
— Jeff Bunch (@jeffreyrbunch)Thu, Jan 17 2013 02:57:07
ONA PDX @onapdx
If someone has proven interesting in past, they say something new, make sure you know right away, then write about it! @marshallk #onapdx
Thu, Jan 17 2013 03:03:16
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http://twitter.com/onapdx/status/291742454737166336
— ONA PDX (@onapdx)Thu, Jan 17 2013 03:03:16
Sarah* Medeiros @sarmede
Google custom search. #onapdx
Thu, Jan 17 2013 03:04:51
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http://twitter.com/sarmede/status/291742853825175553
— Sarah* Medeiros (@sarmede)Thu, Jan 17 2013 03:04:51
On being informative...
ONA PDX @onapdx
Actually, #2 on how to win form @marshallk... be informative. Use custom search/Twitter search to help. #onapdx
Thu, Jan 17 2013 03:06:53
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http://twitter.com/onapdx/status/291743364985020417
— ONA PDX (@onapdx)Thu, Jan 17 2013 03:06:53
Bill Lascher @billlascher
.@marshallk's approach to win through added value by doing more legwork ahead of time suggests importance of specialized knowledge #onapdx
Thu, Jan 17 2013 03:05:46
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http://twitter.com/billlascher/status/291743087020101632
— Bill Lascher (@billlascher)Thu, Jan 17 2013 03:05:46
The Bug Chicks @TheBugChicks
Anticipatory computing scare the heck out of anyone else? #onapdx
Thu, Jan 17 2013 03:09:54
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http://twitter.com/TheBugChicks/status/291744124548313088
— The Bug Chicks (@TheBugChicks)Thu, Jan 17 2013 03:09:54
Bill Lascher @billlascher
Newest creepy: anticipatory computing. #onapdx
Thu, Jan 17 2013 03:10:47
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http://twitter.com/billlascher/status/291744348696088576
— Bill Lascher (@billlascher)Thu, Jan 17 2013 03:10:47
Next up Britton Taylor with Wieden&Kennedy. He's a marketing guy so he started off talking about marketing vs. journalism.
Now @brittontaylor with "very little practical advice" --> inspirational from his marketing experience. #onapdx http://lockerz.com/s/277380722 /277380722
ONA PDX @onapdx
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Thu, Jan 17 2013 03:13:10
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http://twitter.com/onapdx/status/291744948175372289
— ONA PDX (@onapdx)Thu, Jan 17 2013 03:13:10
AccelerateJournalism @journaccel
#Journalism: High integrity #Marketing: Zero integrity. What do they have in common? #Storytelling. @brittontaylor of @WiedenKennedy #ONApdx
Thu, Jan 17 2013 03:15:32
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http://twitter.com/journaccel/status/291745543175147521
— AccelerateJournalism (@journaccel)Thu, Jan 17 2013 03:15:32
Joshua Gillin @jpgillin
I would offer both are about selling newspapers. RT @onapdx: #journalism and #marketing both about #storytelling. @brittontaylor #onapdx
Thu, Jan 17 2013 03:23:40
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http://twitter.com/jpgillin/status/291747588087091202
— Joshua Gillin (@jpgillin)Thu, Jan 17 2013 03:23:40
Then he shared some examples of social media innovators.
ONA PDX @onapdx
.@brittontaylor showing @CuriousRover tweets as example of creative use of social #onapdx
Thu, Jan 17 2013 03:16:11
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http://twitter.com/onapdx/status/291745707533139968
— ONA PDX (@onapdx)Thu, Jan 17 2013 03:16:11

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