ONA PDX: Innovative social media and strategy

The latest official ONA PDX meetup took place Wednesday Jan 16 at The Oregonian. Panelists were Marshall Kirkpatrick (@MarshallK) of Little Bird and Britton Taylor (@BrittonTaylor) or Wieden&Kennedy, moderated by The Oregonian's social media coordinator Ali Manzano (@alimanzano). Here's a rundown.

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  1. Big crowd!
  2. Marshall Kirkpatrick kicked it off. If you want to participate in his "experimental learning exercise" check out marshallk.com/ona.
  3. On discovering news and being first...
  4. On being informative...
  5. Next up Britton Taylor with Wieden&Kennedy. He's a marketing guy so he started off talking about marketing vs. journalism.
  6. Then he shared some examples of social media innovators.
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