Social Content & Strategy with Britton Taylor (W+K) and Marshall Kirkpatrick #onapdx (@ The Oregonian) http://ow.ly/1RdeLR- Big crowd!
- tonight's panelists L-R @marshallk co-founder Little Bird, @brittontaylor fr Wieden+Kennedy #onapdx http://lockerz.com/s/277368579 /277368579
- Marshall Kirkpatrick kicked it off. If you want to participate in his "experimental learning exercise" check out marshallk.com/ona.
- #onapdx starting with @marshallk talking about his startup Little Bird http://lockerz.com/s/277375162 /277375162
- On discovering news and being first...
Two ways @marshallk tried to out-compete his competitors while at @readwriteweb: 1. Be first. #onapdx
"Think strategically about looking upstream." - @marshallk #ONAPDX
@marshallk is geeking out over ways to synthesize SM data to find stories. #ONAPDX #journalism #GoodStuff
Very energetic.@marshallk has a lot of energy. And awesome ideas on how to discover news fast. #onapdx
@marshallk giving a look under the hood of @getLittleBird, a game-changing discovery tool! #onapdx http://getlittlebird.com/ .com/- If someone has proven interesting in past, they say something new, make sure you know right away, then write about it! @marshallk #onapdx
- On being informative...
- Actually, #2 on how to win form @marshallk... be informative. Use custom search/Twitter search to help. #onapdx
.@marshallk's approach to win through added value by doing more legwork ahead of time suggests importance of specialized knowledge #onapdx- Next up Britton Taylor with Wieden&Kennedy. He's a marketing guy so he started off talking about marketing vs. journalism.
- Now @brittontaylor with "very little practical advice" --> inspirational from his marketing experience. #onapdx http://lockerz.com/s/277380722 /277380722
#Journalism: High integrity #Marketing: Zero integrity. What do they have in common? #Storytelling. @brittontaylor of @WiedenKennedy #ONApdx
I would offer both are about selling newspapers. RT @onapdx: #journalism and #marketing both about #storytelling. @brittontaylor #onapdx- Then he shared some examples of social media innovators.
ONA PDX: Innovative social media and strategy
The latest official ONA PDX meetup took place Wednesday Jan 16 at The Oregonian. Panelists were Marshall Kirkpatrick (@MarshallK) of Little Bird and Britton Taylor (@BrittonTaylor) or Wieden&Kennedy, moderated by The Oregonian's social media coordinator Ali Manzano (@alimanzano). Here's a rundown.
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