It's a great power hour to connect & LEARN (a plus!) RT learning to do chats- met so many wonderful people this way
Here we are on : t.co/PVzhbZGe
--would love to connect w/you all & check out your pins after the chat of course
Ready to chat all things ?
Ready! Q1. When did you start using ?
DG I am considering recommend to aid Customer Acquisition for online fashion mktplace, your POV pls
We'd say test it out - what can it hurt? Be thoughtful and transparent and see what happens
TY do u see fashion use u Like as cases ? RT : We'd say test it out B thoughtful
Q1 We started using Pinterest in August of 2011 &have enjoyed testing and learning with it every day since. It's an exciting space!
Q2. What made your team want to use@Pinterest?
@DailyGrommet Q2 We're always eager 2find new tools/platforms. Pinterest was a natural fit. Our products are visual & our biz translated well
Q2 Plus, people were pinning our products before we joined-- got our attention
So interesting..we have heard that from@Scholastic and - that they had already been Pinned
Yes, we saw the traffic last summer and our ears perked up. Then once we discovered Pinterest we were smitten. Q2 (con't) And it's priceless to be able to see what people like, what they pin from our site. We wanted to be present and connect
Is listening one of the 1st steps brands should take with ?
re: Listening: You can learn a lot by sourcing your pins and there are often chances to connect & engage.
You don't have to be a brand. Bloggers, artists, anyone with a website should source their pins and see what insights they can find
It has always been said that Pinterest is great for Market Research. Good to see
RT : . Pinterest is like one big, beautiful creativity exhibit
LIKE RT : I have left comments on blogs to let them know I pinned that page, with a link to the pin Q3. How many people & how much time is dedicated to ?
Q3 The majority of our team pins personally. But our@DailyGrommet account is managed by 1 (me, Tori) and I do it daily.
can u elaborate on how u didnt sit back, how did u act? TY
sure, we didn't over think it -- analyze strategy. We created our account and got our hands in there
you jumped in with both feet...love that
u refer to trial, discovery, learn from action then adjust, optimize?
You got it. That's how we approach all social efforts. It makes most sense for us and has paid off.
Have you been able to identify influencers/advocates with ?
Yes we started by talking with our community about Pinterest, pinned along w/them, got feedback, built relationship
Then we invited them 2 cohost a with us and share about all things Pinterest. Be seen as experts themselves win/win
Btw, didn't a lady get invited to pin some event couple weeks ago. I think she is considered the biggest pinner
Power Pinterest User Chosen to 'Live Pin' Event for Fashion Label t.co/7SebHWRU
We're an ecomm site that discovers, shares (&sells) products that are new and innovative. Pinterest+traffic & DISCOVERY
: How to see if you have been pinned: pinterest dot com/source/yourdomain.com/ Q4. How do you choose the content that you Pin?
Q4 As for deciding what to pin, content that is helpful, interesting, timely or otherwise innovative + have fun w/it!
Q4 Before pinning: Do we like it? Do we think our community will like it? Not over thinking it, we participating & exploring
very good questions to bring up before pinning
We're pinning as a biz but we're real people. We want to connect & build relationship. Pinterest = connecting thru images
Q5. Have seen an increase in sales and visits from ?
@DailyGrommet Q5 Like 4 many- Pinterest is a great source of traffic. Steady in top 3 of referring sites. Google, Facebook, Pinterest are top
con't - Also exciting is that (on average), 83% of Pinterest visits are from new visitors. Pinterest = new eyes which is great
con't - Also, curious/thoughtful peeps flow in to from Pinterest. They are already interested in product when arrived Q6. Could you tell us about your Finds YOU want to see featured on Daily Grommet?
Here is the
Finds YOU want to see t.co/QyzCvwDu
@DailyGrommet Q6 We look to our community to share what products THEY love. This group board was a natural fit: t.co/4SNbQDLu
con't - Our Discovery team looks at each pinned "submission" & many are in the pipeline to be featured on our site. It's exciting!
so in tune with your audience! that is awesome!
We are testing a tool that is currently in Beta but Google analytics is our go-to.
Join in & pin too! RT : Here is the
Finds YOU want to see Board t.co/runpvwGv Q7. Recently you had a Pin It to Win It contest - how was the participation, ease to manage and follow?
Details about ’
s recent Pin It to Win Ithttp://t.co/MyMaAFJH Ppl were pinning prdcts they liked, but we thought it’d fun if they could win the products they pinned-“Pin it to Win it” was born
Like anything else, we like to test & see what works. Interest was great, hundreds of submissions in 3 wks + many new visits
~pin it to win it ~ gives you a window into your customers:-) & potential ones ~ Love it
Tribe2point0 Here are the winners of the
's Pin It to Win Ithttp://t.co/lOJbt9S0
Thanks for the many useful insights on
We’re eager to continue testing promos on . We have a growing & engaging community & love creating fun ways 2 reward them