Q1. Why did you start using Pinterest?
A1: I started using Pinterest probably just like everyone else did...played around for a bit, then realized, WHOA. This is huge.
A1: I saw the power of curation with the visuals I need to help me tell my cause's story- & to help empower advocates at same time
A1 The message in
's boards is highlighted by having the visuals. Really effective. A1: I started pinning a few related things to my personal Pinterest account, but realized I needed a separate account.
A1: I had many people start following the lung cancer boards and realized it was time to devote entire account to the cause.
Check out the
for causes. AWESOME. A1 I was concerned at first about abusing Pinterest with "marketing stuff," but try to keep it to story-telling, resources & tools.
Great thing about your boards,
, is that they work like a powerpoint for us to show others
This is why Pinterest works so well ~ pinning the RIGHT visuals = powerful message A1 tools for advocates to be able to access & share in one spot.To empower advocates, we need to make advocacy as easy as possible
Thank you. I try to create pins that others can easily share...and that are immediately understandable in that one pin
A1 Most people don't that know ANYONE can get lung cancer. Pictures of children & others are most powerful way to illustrate this.
I like especially your board organization. People can immediately see where to go for advocacy, etc.
Just like my Mom, ANYONE can get lung cancer. It's the#1 cancer killer of men & women and least funded..STIGMA. A1 Of course, there are sooo many additional boards I need to work on...the pinning never stops, does it?
Q2. Why did you start Pinning things about WTF?
A2 I started pinning about WTF? because it is a very visual story & message I'm trying to tell. People. We connect to people.
A2 Pinterest was a perfect way to help further my advocacy efforts, telling my Mom's story & others. Trying to help educate others.
A2 Unfortunately, we don't really think about a disease until we are impacted by it somehow. Why would we?
A2 My point is to create change. Lung cancer has been neglected for 40 years. No improvement in survival rate - only 15%.
I like theme -important to see different ways@pinterest can advocate/educate too, not alway about perfect cupcakes
Been workin w a family near here, they do an annual Rock Cancer concert, and creating a strategy to build an acnt! This is helpful! A2. This neglect is absolutely unacceptable. So, my Mom and I--and the WTF-ers are on a mission to bring attention & more funding
A2 Mom was diagnosed nearly 7 years ago. Amazing she's still here. We are nearing the end, unfortunately.Brave lady to share story
A2 I'm a former reporter turned PR/social media peep, so when Mom was diagnosed, I felt compelled to try to create change.
A2 Through Pinterest, I have reached new advocates. It's been incredible.
Thanks for dropping that tweet. The Pinterest for advocacy conversation is super interesting.
great to use your background but must be tough to be personally involved, admiration 4 you
It's very interesting, as I feel like all my career skills have come full circle for a purpose. Serendipity. :) A2 I speak a lot about using SM to create change for NPOs, etc. My main message: Know you have a voice. Know it makes a difference
A2 Pinterest has been an amazing curation tool. Instead of searching all over my blog or FB page for info..again, I can pin it.
Q3. Are you using for fundraising?
A3 I'm not using Pinterest for fundraising at the moment. I'm really focusing on building awareness
A3 I'm not actually sure I'd be comfy fundraising on Pinterest, to be honest. It would have to be highly strategic campaign...
Here is one for NPOs on t.co/bGg3jksb A3 highly strategic campaign that tied with the storytelling. Very sensitive to not abuse Pinterest. Raising $ doesn't feel right.
A3 Yes, awareness leads to donations. I have a huge barrier just getting people to move beyond the stigma.
A3 Sometimes I will have a "Pinterest "break" during the day where I share something fun from a board.
Q4. You have personal Pinterest profile &1 for@wtflungcancer should causes have many accounts 4 more awareness?
@jenniferwindrum A4 I created a separate account b/c I saw the need. I also created WTF? account b/c I am more than a "lung cancer girl."
A4 So, I try to separate myself when I can...where it makes sense.
A4 It all goes back to content. If a cause has content that's visual in nature & has story to tell, I say Yes to an account.