Teacher Provides Invaluable Resource To Small Businesses

SFSU Instructor provides book to help small businesses manage social media.

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  1. Tracy Sestili, social media instructor at San Francisco State
    University and AcademyX Computer Training school,
    presents practical, easy-to-use strategies and exercises in her
    debut social media fundamentals book, Taking Your Brand
    from the Bench to the Playing Field. Sestili, a consultant and
    small business owner herself, draws on real life experiences
    and best practices she’s used to help her clients, such as CA
    Technologies, After-School All-Stars, and Fish & Richardson,
    PC.
    Small businesses, independent consultants, and nonprofits
    all struggle with having the time, money or resources to
    dedicate to social media. This succinct, practical resource
    helps busy business owners get a handle on social media so
    that they can concentrate more on running their day-to-day
    business.
    Sestili says that this book gives business owners the tools
    they need to build the brand they want with social media.
    “It’s like a social media classroom in a book, and one that
    you can can learn at your own pace.”
    Shelly Sweet, small business owner of i4Process, says “this
    book is clear, practical, and fun. [It] helped me understand
    what was important from a strategy perspective and provided
    practical information so I could apply it as I progressed.
    This book is a must read for anyone who wants social media
    to help their brand and business.”
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