Teacher Provides Invaluable Resource To Small Businesses

SFSU Instructor provides book to help small businesses manage social media.


  1. Tracy Sestili, social media instructor at San Francisco State
    University and AcademyX Computer Training school,
    presents practical, easy-to-use strategies and exercises in her
    debut social media fundamentals book, Taking Your Brand
    from the Bench to the Playing Field. Sestili, a consultant and
    small business owner herself, draws on real life experiences
    and best practices she’s used to help her clients, such as CA
    Technologies, After-School All-Stars, and Fish & Richardson,
    Small businesses, independent consultants, and nonprofits
    all struggle with having the time, money or resources to
    dedicate to social media. This succinct, practical resource
    helps busy business owners get a handle on social media so
    that they can concentrate more on running their day-to-day
    Sestili says that this book gives business owners the tools
    they need to build the brand they want with social media.
    “It’s like a social media classroom in a book, and one that
    you can can learn at your own pace.”
    Shelly Sweet, small business owner of i4Process, says “this
    book is clear, practical, and fun. [It] helped me understand
    what was important from a strategy perspective and provided
    practical information so I could apply it as I progressed.
    This book is a must read for anyone who wants social media
    to help their brand and business.”