- Following on from the success of our first movieNight in March, the team at Manchester based digital design company magneticNorth decided to host a screening of 'Sign Painters'.
- The film is a charming documentary that looks at the history and current revival of traditional sign painting.This is the official blurb about the film.
There was a time, as recently as the 1980s, when storefronts, murals, banners, barn signs, billboards and even street signs were all hand-lettered with brush and paint. But, like many skilled trades, the sign industry has been overrun by the techno-fuelled promise of quicker and cheaper. The resulting proliferation of computer-designed, die-cut vinyl lettering and inkjet printers has ushered a creeping sameness into our landscape. Fortunately, there is a growing trend to seek out traditional sign painters and a renaissance in the trade.
The story is told by many of the colourful characters who populate the sign painting world.
- We decided to hold the screening at the International Anthony Burgess Foundation and invited our nearest and dearest to come watch the film with us.
- As well as inviting clients and friends of magneticNorth to the screening, we engaged with traditional sign painters based in the region. Many of them were keen to come along and watch the film and we also decided to commission one of the sign painters, Jim Medway, to create us a new magneticNorth sign.
- The sign looked awesome when it arrived and it had pride of place at the screening.
- No jokes about us being stood like 'Dolly Dealers'...maybe just one then.
- Jim also brought along some of his other work to put on display around the venue.
- About 60 people came along...and we all had beers together before we sat down to watch the film.
- The film was ace. Everyone enjoyed it and there was a bunch of lovely tweets about the evening.
- The next day we had so many emails from the audience asking if we knew about any sign painting courses they could do. We were able to put them in touch with one of the sign painters who came along to to the screening. That felt great.