There is some confusion and misunderstanding between notions of “SEO” and “Content-marketing”. Should be and how should they be fitted together? A far as SEO is everything about shop cart
content, so content marketing is about SEO?
There is no integration between SEO and content marketing (further CM), and this is a real problem. They are separated, because they are thought to be different things. But – really! – these shop cart notions work together. It’s impossible for CM to eliminate necessity of SEO. How can it be if the only way to efficient CM is having SEO?
Let’s figure it out. Some differences between CM and SEO do exist (but anyway you can’t tear them into two parts). These differences are:
· SEO is not so wide and his “work” has more technical features. Content-marketing is a wider and more holistic notion
· To apply SEO you need to put your particular technical tries into content marketing. And by applying SEO, this is the only way to be successful with CM.
· SEO is demanding. CM works on those demands to fulfill them.
· SEO requires, CM is fulfilling those requirements.
Shortly speaking, it’s kind of communication between two. Let us explain how these shoppingcart “friends” complement each other step by step.
No SEO exists without content, because there is a strong demand in words, written articles, efficient content with necessary keywords, etc. SEO needs content. CM is content. Content is ruling, content is a content of content. So, what is a content marketing? It is the SEO practical implementation (meaning shop cart content), the core of CM. while SEO is shouting “More shop cart content needed!”, CM is answering “Gotcha, will be taken care of”.
SEO can’t survive without keywords. Keywords must be searched for, researched, utilized and tracked due to the ranging. Content marketing is using keywords. It tells us how to apply those keywords in shoping cart content, and shows the way all the researches should be channeled into their application. That’s what CM is all about. · SEO always needs content
No one will argue that the main component of SEO is keywords. Hey, SEO! Is it easy for you to optimize the page without a pretty text, in which the necessary key phrases will be skillfully written?
There is no such thing as SEO without shop cart content. Only with the help of articles you can please search engines.
In every second guide such as "How to promote the site" there are similar lines: "Search Engines are interested in making your website popular with users: it should be beautiful and convenient." And it happens so that the only guy who knows how to please the user is a shoppingcart content marketing. · Content marketing needs keywords
When I first came to the company, my colleagues had already written dozens of articles on the blog, but they wrote them themselves. Optimization at the level is when everything is in place. But the behavioral factor left much to be desired: users mercilessly dropped articles and left the site. So shop cart
content, design and style still play a role. · References
Once upon a time I worked as a copywriter and often received from SEO tasks like "Write an interesting article with these keys here and do not forget link to this site." Then my article was published on one of the many sites for free posting and gave the promoted site a chance to get the top.
Does it remind you anything? Nothing, that would start with "C", but ended with "content marketing"?
Moreover, now buying links for promotion is not cool at all. So how are you going to receive them without shop cart content? And what else?
To make the site popular with search engines SEO specialist will make a site map, order several SEO articles, place unique images on the pages, prescribe meta tags, at the same time insert keywords into them, organize backlinks and make internal relinking.
To make the site popular with the users, the content marketer will check convenience of navigation on the site, write interesting, necessary and high-quality articles, make infographics and thoroughly rummage in photoshoot, prescribe catchy metatags to increase clickability from the issuance, make several guest posts and provide each article with a link " Read also ... ".
Of course, this is not the entire list of events for each specialist, but, in our opinion, the main activities are quite similar. Conclusion for SEO professionals
There are no secrets: we are free to talk about optimization and promotion. Any schoolboy can apply the techniques described in blogs. If all studios and SEO-freelancers are doing the same thing, then what about the benefits?
Now you need to work hard to create a quality website with a good structure, and fill the pages with unique and good content. And still you need to draw links. How to get hundreds of links in a natural way? That's right, with the help of content marketing. If you are thoroughly working with the content, then the reward is sure to get natural links. There are a lot of natural links, which no search engine will find spammy. And this is additional traffic, don’t your agree with us? Conclusion for content marketers
All of us with no doubt are very talented. We can easily write ashop cart article-killer, which will conquer the entire Internet: it will be copied into public posts, 200 times rewritten and 1000 times shared. But look at it from the other side: how will your useful article come out to the masses if people cannot find it? So, here come SEO with its responsibility to find the best place for our article. Let’s go further with the ideas…
You may be the best algorithmic thinker or you may have perfect skills in strategy and discussions, but sometimes those competences won’t help you if we speak about shopping cart SEO and content.