Quo Vadis, #TweetDeck?

You say Twitter is one of the hottest names in social media but it doesn't produce any money? This might not be true for Iain Dodsworth's TweetDeck. While the program started off as a pure Twitter client to bring a little bit of clarity into the network's brimming stream of updates, it has been evolving into a complete social media browser for staying in touch with what's going on across the net.


  1. TweetDeck has been developed by Iain Dodsworth as an Adobe AIR application for Twitter, Facebook, LinkedIn, Google Buzz, Foursquare, and MySpace. According to a report by Sysomos from June 2009 TweetDeck has turned into 'the most popular non-Twitter.com publishing tool with 19.7% market share, while Twitterfon had 4.5% and Twitterfeed 3.8% share.'

    After the huge success of the desktop version, the growing team behind the program developed other versions of the program for the iPhone, Android devices, and Google's Chrome browser, and is currently working on a version for Apple's iPad.

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    In a report from April 19th the Wall Street Journal stated that 'Twitter is […] in advanced talks to purchase a program used by many Twitter users to view and manage tweets, Tweetdeck, for around $50 million, people familiar with the matter said' to add an effective and field-tested tool for power users to its web service and more consumer-orientated apps.
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    But the mere strength and acceptance of TweetDeck might not be the only reason for Twitter's interest in the line of products, as TweetDeck itself announced its own full-fledged web app on its blog.
  4. Testing The Future - Introducing TweetDeck Web Beta
    Testing The Future - Introducing TweetDeck Web Beta
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    But while this inconspiciuous blog post might suggest that this step is opening up 'just another way to use Twitter' or that TweetDeck is simply bringing its services directly to the web with a browser agnostic new site, the real news is that TweetDeck itself might be in the process of growing up to be a serious Twitter.com rival with its own strong user base, as TechCrunch states: 'Of course, this sleek new web version of TweetDeck will no doubt compete with Twitter"s new web client so it should be interesting to see how things shake out. Because TweetDeck Web is still private, it"s hard to tell how popular it will be. But if the Chrome extension"s popularity is a predictor of the new client"s success, TweetDeck web could be a hit.'
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    The acquisation of TweetDeck might also take some wind out of someone else's sails. After Twitter suspended UberMedia for violating its policies, the Pasadena-based company is expected to build its own Twitter competitor, as CNN's Mark Miller stated on April 13th.
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    And the story gets even more spicy, as UberMedia is reported to plan to buy TweetDeck for $25 -- $30 million. According to CNN that deal hasn't been finalized, according to a person familiar with the matter. Industry websiteTechCrunch first reported on the talks.
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    The big question now is how the future development of TweetDeck will be affected once it ended up in Twitter's shopping basket. TechCrunch's Mrinal Desal doesn't see the client's future too bright if it really gets eaten by Twitter. He gives you five reason why the company will kill TweetDeck.
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    The net is picking up the news: