- Getting Noticed: Incorporating Media Relations Into Your Marketing Plan webinar starts now! Stay tuned for top ideas... #PPAIProfDev
http://twitter.com/thepublicitygal/status/278582844035563522
— Lisa Horn (@thepublicitygal)Tue, Dec 11 2012 19:31:40 - Getting published in the media has an implied 3rd party endorsement, builds trust, boosts image & reputation. #PPAIProfDev
http://twitter.com/thepublicitygal/status/278583825544667136
— Lisa Horn (@thepublicitygal)Tue, Dec 11 2012 19:35:34 - Media placements build links to your website, gives social proof and becomes content for social networks. #PPAIProfDev
http://twitter.com/thepublicitygal/status/278585164928520193
— Lisa Horn (@thepublicitygal)Tue, Dec 11 2012 19:40:53 - Media placements can give you a reason to contact customers and prospects without making a hard sell. #PPAIProfDev
http://twitter.com/thepublicitygal/status/278586489170980864
— Lisa Horn (@thepublicitygal)Tue, Dec 11 2012 19:46:09 - Media placements may lead to guest blogging & speaking opportunities--more visibility. #PPAIProfDev
http://twitter.com/thepublicitygal/status/278587637483323392
— Lisa Horn (@thepublicitygal)Tue, Dec 11 2012 19:50:43 - Many ways to interact with media: press releases, product submissions, case histories, bylined articles. #PPAIProfDev
http://twitter.com/thepublicitygal/status/278588974816169985
— Lisa Horn (@thepublicitygal)Tue, Dec 11 2012 19:56:02 - Publicize media placements on website press page, write a blog entry, post on #SM, include in newsletter. #PPAIProfDev
http://twitter.com/thepublicitygal/status/278590449898364928
— Lisa Horn (@thepublicitygal)Tue, Dec 11 2012 20:01:53 - When working w/ the media, do you homework. Understand the publication & take audience-centric approach. #PPAIProfDev
http://twitter.com/thepublicitygal/status/278591397110620161
— Lisa Horn (@thepublicitygal)Tue, Dec 11 2012 20:05:39 - While free press isn't really free--there's time and effort required--the investment pays off by positioning u as the expert. #PPAIProfDev
http://twitter.com/thepublicitygal/status/278592746581794818
— Lisa Horn (@thepublicitygal)Tue, Dec 11 2012 20:11:01 - Thanks to everyone who attended my Getting Noticed: Incorporating Media Relations Into Your Marketing Plan webinar! Enjoyed it! #PPAIProfDev
http://twitter.com/thepublicitygal/status/278603189928984576
— Lisa Horn (@thepublicitygal)Tue, Dec 11 2012 20:52:31
