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Ill-advised Cairo tweet has Kenneth Cole feeling the wrath

Clothing designer Kenneth Cole had a public-relations nightmare on its hands Thursday morning after a flippant tweet about the situation in Egypt generated outrage in social media circles.


  1. Clothing designer Kenneth Cole felt the wrath of the Twitterverse today after attempting to promote its spring collection on the backs of people who are spilling their blood in Egypt.

    At about 7:30 a.m. Pacific time this morning, the following tweet (accompanied by the #Cairo hashtag, which is being followed by millions interested in the situation in Egypt) came from the @KennethCole Twitter account:
  2. Then came the tidal wave.
  3. After two hours and hundreds of such tweets, the @KennethCole account followed up with this:
  4. That last one was a particularly interesting tweet, because the controversy brought out dozens, if not hundreds, of public relations and marketing professionals who used the buzz of the Kenneth Cole Twitter conversation to sell themselves as experts who can help companies avoid this sort of thing:
  5. Were they using the situation to capitalize on the outrage generated by someone trying to capitalize on a situation? You tell us.

    At any rate, it didn't take long for a bogus @KennethColePR account to open up:
  6. We put the question out to our followers on Twitter:
  7. Here are a few of the responses we got back: