Breaking the VMAs started with students in Queens and Manhattan who took on the challenge of remixing their favorite music videos.
We also put out some tips for getting started:
Just a couple of weeks later: Showtime! We created digital postcards to spread the word. The postcards themselves were remixed images from each of the nominees for Video of the Year:
We started talking #VMAs as soon as the color bar carpet rolled out:
Then we started dropping videos! Some fans online had issues with what our students had to say:
We kept tweeting throughout the pre-show...
Our next video mashed up some race-related images in VMA nominee videos: