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Break the MTV Video Music Awards 2015

The 2015 MTV VMAs were an evening highlighting mixed messages and odes to mass media. Fortunately, The LAMP was there to remix and talk back to all of it.

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  1. Breaking the VMAs started with students in Queens and Manhattan who took on the challenge of remixing their favorite music videos.

  2. We also put out some tips for getting started:

  3. Just a couple of weeks later: Showtime! We created digital postcards to spread the word. The postcards themselves were remixed images from each of the nominees for Video of the Year:

  4. 1 HOUR until we release broken (remixed) #musicvideos of your favorite @MTV #vma nominees! #BTVMAS
    1 HOUR until we release broken (remixed) #musicvideos of your favorite @MTV #vma nominees! #BTVMAS
  5. We started talking #VMAs as soon as the color bar carpet rolled out:

  6. Then we started dropping videos! Some fans online had issues with what our students had to say:

  7. MediaBreaker Critique: Bad Blood
  8. We kept tweeting throughout the pre-show...

  9. Our next video mashed up some race-related images in VMA nominee videos:

  10. MediaBreaker Critique: Racial Stereotypes in the MTV Video Music Awards
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