Twitter puts a spin on Rogers marketing campaign

Hashtag goes viral as customers band together to gripe about company

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  1. No doubt when the marketing team at Rogers Communications launched its #Rogers1Number campaign on Twitter Thursday night, it hoped the promotion would catch on. 
  2. By this morning, the hashtag #Rogers1Number was at the top of Twitter's trending topics as a promoted tweet. The search term's popularity, however, had nothing to do with the positive buzz the company was hoping for. It had become a rallying cry for customers unhappy with the company's service.
  3. Some customers even questioned the merits of the new product Rogers was promoting in the campaign.
  4. It wasn't long before #Rogers1Number had been declared a "customer service nightmare" and marketing failure.
  5. Compiled by @diannenice
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