Tue, March 04 2014 VP, Communications and Content, Network for Good Filed under: Fundraising essentials * According to the Association of Fundraising Professionals' Fundraising Effectiveness Survey Report, 105% of donors gained by nonprofits were offset by lapsed donors. Let that sink in for a minute: for every 100 new donors that came through the door, 105 walked out.

Please Note: Thanks to a generous sponsorship from the Public Interest Registry , the webinars listed below are for the first and only time being offered for free. Heather Mansfield presents webinars on how nonprofits can effectively use social and mobile media.

Writing headlines takes me forever. You know that feeling when you've finished your first draft of the article and you think the hard part is over? Then, you can't get to that perfect headline and you end up spending as much time on it as you did writing the piece.

You may have noticed a few changes with Facebook in the past few months, especially with the sizes of images in your news feed. For instance, have you noticed when you share a link from a website, the images are much bigger now?

Do you post images on social media? Would you like to create attractive images to share? When creating images for social media, quality makes a difference. In this article we'll share tools and resources to create professional and engaging social media images that you can use on multiple platforms. Why Create Images for Social Media?

All social media marketers wish there were a magic viral trick they could use to craft blog posts that their readers love, or Google+ post that spark reshares by the thousands. Alas, there isn't. ( But if you know do let me know, ok).