- I mean...Ryan Gosling. Genius.
- Another excellent share by the lovely Beth Kanter
The Art of Creating Perfect Social Media Posts - infographicAll social media marketers wish there were a magic viral trick they could use to craft blog posts that their readers love, or Google+ post that spark reshares by the thousands. Alas, there isn't. ( But if you know do let me know, ok).
Beth Kanter - Timeline Photos | FacebookThis Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank from Convince and Convert - compares organic reach with...- It all starts with the story.
3 Ways To Tell Better Stories And Make People CareMany, many years ago, fresh out of college and working at my first job at a national magazine, I was tasked with writing a short bio for one of our monthly contributors. I completely tanked. It was returned to me by my editor, covered in red ink, needing to be rewritten.- I think we all knew this was coming.
Facebook Organic Reach Plummeting | Social Media TodayYour Facebook page's organic reach is about to plummet - even more so than it has in the past six months, down to a lowly 1-2%, actually. That means if you have 1,000 Facebook likes on your page, only about 10-20 of those fans will even see your posts!- Yes!
Size Does Matter | Social Media TodayMark Lerner "If I had more time, I would have written a shorter letter." The above quote has been attributed to everyone from Mark Twain to Winston Churchill. However, regardless of who actually said it, its meaning is timeless.- I think this title says it all.
What to Know Before Advertising on Facebook | Social Media TodayWarren Knight Advertising on social media has been frowned upon in the past but things have changed. You might be thinking about including Facebook advertising as part of your online marketing strategy moving forward so here are 5 things you need to know before advertising on Facebook. 1.- Yes! Just like deleting negative comments on Facebook or ignoring bad tweets, this can bite you you-know-where if you don't do it right.
Blog Comments Forever | Social Media TodayA couple of weeks ago, super smarty and witty Jay Dolan wrote a blog post about closing off blog comments. His reason? Spam (well, that and he was finding no meaningful conversation in the comments). He knew bloggers (like me) would disagree with this approach so he had a message to us in the post: Too bad.- More Facebook goodness. We'll take all we can get to combat the changes. Right?
A Trick to Increase Your Posts' Reach on Facebook | Social Media TodayIn this blog post, we're confirming the hard truth (with some hope). And we're also trying to answer this question: what if I were to post twice more, would I double my reach? Does 1% reach on 2 posts give me 2% reach or do I still get 1%?- Yes. Nothing worse than the nonprofits who have 15 channels and only post once a week. Yee....
Why It's Best to Rock at One Channel, Not All | Social Media TodayNicole Karlis Here are examples of brands who chose the road less traveled, and succeeded. You'll hear marketers shouting about multi-channel marketing every chance they get. Get on Pinterest, Facebook, Twitter, Tumblr and Google+ - all at the same time - they say.- Thinking advertising for Facebook? Consider this:
Socially Stephanie: Facebook Advertising | Social Media Advice | Social Media TodayStephanie Frasco Dear Socially Stephanie, With all this Facebook declining organic reach talk, I'm getting paranoid. Should I jump ship? Or should I start to look into some advertising options? I'm a bit lost and, frankly, freaked out. What are your recommendations? Paranoid in Paramus Dear Paranoid in Paramus, You are right.- Because it's not all wine and roses.
Social Media Impropriety and Company Policy | Social Media TodayI recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms. I ended up using some of these cases as examples in an internal training program I developed.- For those of you considering having an "intern", "receptionist", or "random volunteer of the week" to maintain your social media. Consider this:
Genuinely Social
A compilation of all my favorite social media nonprofit marketing and communications tips and tricks on the web. Tweet me your suggestions @sweetpeaamanda.
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