Mobile broadband delivers $34 billion boost to Australian economy

Mobile broadband boosted Australia’s economic activity by $34 billion last year, with app development employing 140,000 workers as Australia recorded a surge in smartphone use.

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  1. Mobile broadband boosted Australia’s economic activity by $34 billion last year, with app development employing 140,000 workers as Australia recorded a surge in smartphone use.


    Figures released today by the Washington based Progressive Policy Institute show that from May 2012 to May 2013, the number of Australians with a smartphone rose by 29 pc, while the number of Australians using the internet via their mobile phone rose 33pc in the 12 months to June 2013.


    “It’s astonishing how fast many companies have embraced the App Economy, hiring the workers needed to develop mobile applications at a rapid rate. We are seeing the creation of new specialties and new ways to interact with customers and employees,” the PPI said of its findings.


    Communications minister Malcolm Turnbull is due to discuss the report today. It notes a chain reaction in employment growth from app development from around 2008 onwards, and the ability of app development to create a swag of related jobs. 


    - An Australian company that does app development has to hire sales people, marketers, human resource specialists, accountants, and all the myriad of workers that inevitably make up the modern workforce. Finally, each app developer supports a certain number of local jobs.


    ” In its report, PPI estimated that the Australian App Economy employed roughly 140,000 workers as of June this year. The top state was New South Wales, with 77,000 App Economy jobs, but every state had some App Economy employment.


    “ Moreover, we note that Australia stacks up well against the United States and the United Kingdom when it comes to App Economy employment per capita.


    ” The report noted the surge in tech job growth had occurred since the availability of Apple and Android devices in Australia in 2008.


    “ Tech employment growth was negligible from around the end of 2000 to roughly 2007. The number of IT professionals in Australia stayed at roughly the same level, and employment in the “computer systems design” industry shrank somewhat.


    ” In a statement today, Apple Australia said its App Store had added more than 70,000 jobs to the Australian economy. It said its 2008 launch of the iPhone, SDK (Software Developer Kit), and the App Store provided a chance for developers here to access a global consumer market.


    “ We are proud of the contribution we are making to Australia through the app economy, as well as our 21 extremely popular retail stores and the 2750 people Apple employs here directly,” Apple Australia said.

    Globally, iOS developers had created more than 1 million apps, and there had been more than 75 million downloads from the app store. Developers had earned more than $US20 billion in sales of their apps through the App Store — nearly half of which have been earned in the past 12-months, Apple said.

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