- Here's an example of an interaction with an important client contact - a senior marketer at Neustar.
- — StrategicGuy (@StrategicGuy)Thu, May 12 2011 17:35:54
- — StrategicGuy (@StrategicGuy)Sat, May 14 2011 17:40:33@MarkPilip "Focus on your stuff, not the competition." In theory...yes. Yet, messaging is often influenced by competitive positioning.
- And here is a new connection established. A Twitter follower retweets me, which provides the perfect opportunity for me to direct message him.
Relationship Building, Twitter Style
While I typically use Twitter as a channel to share client social content and industry insight, I've also found it to be an effective way to connect with and build relationships with clients, prospects and influencers.