There is no doubt that there's a great antagonism against consumer culture on the part of all Leftists, Socialists, Libertarians, Communists, and Anarchists -- in short, every group that can be known as a class of reformer or revolutionary. Our reasoning is straightforward: you will find things in life that have more quality, meaning, and purpose compared to manufactured products of the lifeless and mechanized society. Those of us who're convinced of the truth thoroughly enough will do what we should can to flee the tyranny that is manufactured in the corporate-dominated, consumer culture. Many have escaped to the bosom of nature, taking a Thoreau-like approach to the question of "how should we exist?" Some now utilize an incredibly open and loving sexuality as a means achieving fulfillment inside a world that's too afraid to trust good will. Others have traveled the road of the old psychedelic guru, ingesting mind-altering chemicals as though they were the nutrients essential for a fully developed and mentally healthy psychology. We're the performers who spit on artist organizations, the writers who mastermind brilliant ways to break grammar rules, the intoxicated friend in a party who admits what most people are too afraid to say, the bombers of dams and also the conceivers of boycotts; we are everything short of a complete and total revolution. There is a rag-tag, unregimented army of rebels, who are prepared to spend their lives proving that lack of consumer culture doesn't mean lack of all culture. The introduction of real culture is only possible once the individual challenges their environment and makes demands on themselves to find the absolute and unadulterated truth -- that's, real cultural revolution is just possible when the individual doubts what they're told.
A fair definition of Consumer Culture would be: relying on owners of industry to produce for anyone the main subject of their lives, that's, creating a culture for the people which is all about consuming the products of the economy. The difficulty that lots of individuals have with this particular is that the interests from the ruling class aren't quite just like the ones from the ruled class. Corporations, such as Starbucks, WalMart, Nike, Adidas, Macintosh, and Shell, all manufacture their products in countries that exploit the working class. Many of the workers labor twelve to sixteen hour days in dirty, unclean factories, under threat of the violent military regime or the agonizing poverty created by Capitalist, Free Trade, and embargo policies of the us and other nations. To trust those who created such a global calamity would be a great mistake. Trusting them to create culture for us, to produce something beautiful, unique, and personally challenging to fill our way of life -- to have confidence in them to complete this task is just to make ourselves the slaves to their media. What concentrated economic powers did to fulfill their interests has already been demonstrated. To trust them to create us this is of life would just imply that we're subjecting ourselves towards the mental shackles they so desperately desire to put on us. The content they give for you dominates conversations, thoughts, secret dreams, and painful aspirations. Social control is established in this strategies by Consumer Culture.
One of the prime indicators of Consumer Culture is television. Mega-corporations fight with one another over the will of those, by developing newer and much more captivating advertisements, by dumbing down plot lines for tv shows so that they capture more viewers, special interests get their views in and also the public just follows along. That's the reason television is just about the daemon within the nightmares of every Freethinker. The History Channel, that is hosted by a united states corporation, rarely displays the United States government in almost any negative light. The show Cops never shows the police failing to capture his victim. The plot lines for many sitcoms center around things like money, romance, popularity, and other themes that easily capture attention but always neglect to plant something meaningful. Television programming has gone so far as to put advertisements as part of the plot. Here, in the living room of each and every family, there rests a machine that's constantly feeding ideas to a listening audience. The plot lines, the themes, the ideals, the suggestions, hidden implications and subliminal advertising, all the details are to create a grasp of how people think and act. By their way of massive distribution, the media has molded the opinions of vast amounts of people. And who is it store the secrets of this uninterrupted stream of suggestions to the general public? It's those who have the cash. That is the sole requirement that is essential to reaching the minds from the public: who possesses the wealth.
Consumer Culture will naturally incite a sense of loathing and disgust when investigated by any independent thinker. Moreover than its innate failure to produce meaning or purpose beyond our immediate atmosphere, it's a detriment to something else: progressive change. This phrase progressive change is an extremely general term, meaning when society reforms, revolves, or adaptates to a different condition that's more beneficial to civilization. While every person is definitely in a condition of perpetual evolution, sometimes steering towards good, sometimes falling towards bad, always in flux -- when we're always changing and progressing through life, the word progressive change here indicates a change in our customs, our laws, our culture, our ideals, our way of life, when it comes to us collectively. It's a matter of interrelation. By indicating to my brothers and sisters what I believe ought to be the order by which we stick to collectively, I am creating a position around the matter of social progress. How can we change the ways we interact in a manner that increases our advantages of cooperating inside a mutual and cooperative environment? It is exactly what progressive change means.
Why Consumer Culture could be viewed by progressive revolutionaries as a threat is apparent. By directing the attention and also the awareness of the general public on the lifestyle that needs playing through the rules of the system, social and political change stagnates. The ideas and ideas of those within this society are centered on the issues the corporations would like them to become focused on. Profit may be the sole interest of these broadcasting the content of Consumer Culture; so one can only truly anticipate seeing a constant barrage of suggestions and implications regarding how to behave, things to buy, how to treat others, who to admire, and things to believe around the matter of government, economy, society, and culture. Many of these is going to be profit-driven. What's the message that it brings? It relates to that people consume: a large car means that it's easier to sleep at night, an elegant jacket will attract the interest from the opposite sex, absolute true love is just one telephone call away, you may make a million in three . 5 days by using this seven-step plan, peace of mind can be acquired with four easy payments, consume, consume, consume.
The immediate interest of the true consumer, then, is a self-interest that may only be satisfied by the products of this corporate mechanism. It is true that greed is becoming nature's way since the dawn from the idea of property. But our corporate system has greatly refined humanity's taste for elegance, luxury, and pleasure. Within the Capitalist system, an individual can get just about anything they want, so long as their pockets run deep enough. Such wonderful and pleasant schemes befall sleeping minds. People interests then are focused on obtaining the wealth essential to satisfy their consumption; they will be more prepared to steal, to consider advantage of the misfortune of others, to befriend and betray, to control and deceive, to exploit the good will of another for wealth. All consumers serve this social order as employees and workers. All of them trade their hours and their strength to labor in return for the wealth essential to keep up their lifestyle. Consumer Culture's effect then would be to create division and disorder one of the public, to let their blood and drain potency and efficacy. And its secondary effect would be to turn it into a goal for us for everyone the financial dominion with our employment.
Consumer Culture is bent on the competitive spirit. It asks that people throw their strength and against each other to have and accomplish. By seeking their satisfaction through the goods and services of the corporate overseers, the very first goal will be to accumulate money to obtain these substances. The impulse of greed becomes second nature. The individual is always either involved in some manipulation of the comrades or constantly under suspicion from the intentions of their siblings. Targets of property crime tend to not function as the most wealthy. People who steal from their fellow humans tend to be just as poor as their victims. Consumer culture has tempted daemons, and they are being released. This system of free enterprise only asks individuals to seek and enjoy the misfortune of others. In a negotiation, if the individual with the strongest need is usually at the whim of the other's mercy. In times where someone has a sufficiently strong need, they'll enter into an agreement whatever the terms; this, in effect, creates a slavery of 1 in support of the other. So it is just about the will and also the nature of our Capitalist society to find the misfortune of others.
To create others need you so that you can match your own self-interest at their slavery. That was the initial idea of Capitalism. It had been practiced by the coal barons who shut down their mines just to create a man-made winter in the cities, making the cost go up together with profits. It had been a concept expanded upon by all the companies that worked to dominate their industry, gnashing against one another within the competitive field of economic. As well as in its final state, this idea produces a life-style for individuals where they need the organization product to fulfill their sense of meaning. This is one way our social order continues to be organized since the existence of property. But only using the emergence of Consumer Culture has it become so cutthroat in its tendency. Everyone is praying for that misfortune of others, only so the newly arising need of others would be the stepping-stone to their wealth. In this world, all men and women are constantly trying to exploit each other, never prepared to trust, totally afraid to talk about, and definitely terrified of the concept of putting energy, will, and strength towards a collective effort.
The very first effect of Consumer Culture is apparent: it makes a lust for worldly possessions which makes individuals hurt one another. Beyond this, it asks that, to be able to satisfy the interest of the corporate product, we should exchange our labor and time. Our desire to have the products of those corporations was manufactured by the advertising and marketing industry, feeling that it could produce a feeling of willingness to trust, desire, and protect the business enterprise and its relationship to us -- that is, Consumer Culture. In the usa, we labor forty hours per week to earn the money essential to satisfy these wants. A workday will contain one to two hours preparation before work, to put on our uniform and eat. Public transit might take as much as an hour to get you to where you work. Eight hours fly by. Another hour to obtain home. Twelve hours of the working class, blue-collar laborer are spent only for an eight hour payday. The modern inconveniences leave us with three hours to ourselves before we join in to unconsciousness like i was dying. So much is sacrificed; we lose so much of our time, our energy and our strength in this mad rush for everyone the organization interest. Huge numbers of people have money worries, as their working lifestyle spoiled their patience and turned them directly into mindless animals seeking to cure their pain -- for stopping it with the corporate product.
Your debt consolidation industry continues to reap its profits as pay day loan stores appear alongside funeral parlors and pawn shops within the ghettos. It's always been the aim of the lords of industry to make the folks need them -- to make them right into a situation where they would accept the relation to any contract. Consumer Culture is just the sophistication of this method. By controlling all types of media and all sorts of information, corporations can handle gaining more social control; and this is accomplished by looking into making the people require the system more, by changing their attitudes. Wonderful our time and efforts sacrificed for this monolithic beast, we've moment to ourselves. Those few moments are spent attempting to get rid of the pain that included this type of lifestyle. We do not read old books about philosophy and political theory. We don't admire the minds of Locke, Machiavelli, and Bentham, nor do we appreciate the poetry of Shelley, the prose of Thoreau, or the written word of Paine. Consumer Culture has buried the working public and contains left all of them with not a way to get out and no opportunity to plan or plot for his or her escape. When individuals are put in to these kind of oppressive situations, where so much should be provided to live, where so many sacrifices are created to appease our constant inner turmoil, in this type of world situation, people will be bitter, cynical, and hopeless. They will turn against one another with ferocity, sometimes to search out vengeance or mastermind an exploitation; after residing in this type of conditioned society, we aim to lessen our pain by resulting in the same misery on others. And anyone who is capable of surviving without making the same sacrifices as us is quickly detested and hated, as though i was xenophobic to outsiders.תרבות הצריכה
Are you able to imagine trying to create a revolutionary and progressive movement within this type of atmosphere in Consumer Culture? Should you asked your coworker to unionize with you, they might tell you that they cannot afford to continue strike since they are still making payments on their own new car. Or they may have no idea exactly what the principle of solidarity means, or what a true working class ethic might entail. Eleven to 12 hours of the day is spent in either preparing or likely to work or actually laboring. What's left over isn't spent in intensive thought on social issues or matters of political justice. The other 3 to 4 hours left over can be used in a mad rush by the citizen to relieve the pain which was built up within the day. It's the type of pain that comes from doing a large number of mindless, repetitive tasks in one day. The type of misery that boils from supervisors and managers treating demanding obedience and respect constantly. It is the stress from customer support jobs and bruises which come from physical labor employment. When work ends, people run using their job, seeking refuge in some escapist, fantasy-inducing activity. The next three to four hours used to help them forget that which was necessary to get to this time of the day. Drug addictions become favorite pastimes in this type of environment. By teaching people to need and satisfy their needs, Corporate Culture turns people into self-destructive zombies who serve the interest from the wealthy class.
Like a person inflicted having a burn wound, the worker released from his labor in capitalism seeks to relieve his pain immediately and quickly. And the only remedy for the suffering caused in this life is constantly advertised, on tv, radio, buses, billboards, along with a million other places where billions of eyes is going to be watching. They cause our pains after which are quick to profit from our headful of suffering. To so control the lives from the common people, by forcing them into eight-hour daily slavery, by dominating their media with a pro-consumption message, by manufacturing these problems that put chains on the wrists of each and every person -- this is real tyranny. Capitalism can produce little else, and this Consumer Culture is just the most refined and sophisticated type of wage-slavery in any post-industrial place in the world.
They ask us to seek satisfaction in cooperation with one another to be able to secure their interests. That's the principle effect of Consumer Culture. As Libertarian-Communists, Anarcho-Syndicalists, and Revolutionary Socialists, whatever name we choose to call ourselves, we must oppose Consumer Culture, and then any other chains the oppressors make an effort to placed on us and our fellows.