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  1. No lines at registration when you get there on the first day.
  2. PEOPLE

  3. SXSW is PEOPLE. This is the main reason that I continue to go each year. I'll see people from around the world who I only see once a year in Austin, and meet new people. Many have similar interests and a positive outlook. Want to get an injection of positivity, go to SXSW.
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