- Stacey Acevero, Will Keynote the 2013 Social Media Tulsa Conference.
Her topic: The Evolution of PR, Social Media and SEO.
Why PR should be doing SEO (if you aren't already) (only one quarter of PR pros know as much as they should about SM)
-How social media affects SEO
-What's next in PR and social media (hint: customer service and marketing)
-ROR (Return on Relationships) instead of ROI
Bio:Stacey Acevero is the social media manager at Vocus and PRWeb. As an early adopter of social media, you can find her scouring Twitter, Facebook and LinkedIn every day for creative marketing ideas. Stacey blogs at Vocus on influential marketing and social media while also blogging at PRWeb on public relations and SEO. She has been named one of the #Nifty50 Women in Tech on Twitter two years in a row, believes Klout is nothing but a social game (unless they give her more perks) and will take you out for a drink after the conference if you're a NASCAR fan.
"Social media is like bacon -- and everything is better with bacon."
- Syed Balkhi will join us for two sessions during the 2013 Social Media Tulsa Conference:
His Keynote Topic: How to use the Free Model to Get More Traffic, More Subscribers, and More Customers
The presentation will discuss how I leveraged the free model to grow my blog and turn it into a strong six-figure income. Through this model, I have had the pleasure to work with companies like Milo (acquired by eBay), Mercer (Meryll Lynch), Thomas Nelson Publishers, and more.
His Breakout Session Topic: How to Monetize Your Blog (Crash Course for Beginners)
Do you want to get rich quick overnight? Well then you are in the wrong place. Syed Balkhi, serial online entrepreneur and professional blogger, will share his practical tips and tricks that will help you create a passive income out of your blog. Unlike other monetization talks which are all about strategy, this presentation will go in-depth of the available tools and plugins for WordPress which can help a blogger generate a passive income through their blog.
Bio:Syed Balkhi. The Technically awesome founder of WPBeginner
- A Social Media Tulsa favorite, Becky McCray returns to Keynote Social Media Tulsa Conference.
Becky's topic: Small Town Rules
Our economy is more like a small town now, with tight lending and low consumer demand. Technology has made it easy for every one of your customers to talk to every other one of your customers, just like a small town. And society is more focused than ever on small neighborhoods and local business, just like small towns. When the whole world seems like one small town, small towns are the learning lab, and small town entrepreneurs hold secrets to business survival.
Bio: Becky McCray owns a liquor store and a cattle ranch in Oklahoma. She is also a recognized expert in small business and social media. She and Chicago entrepreneur Barry Moltz are the co-authors of the new book Small Town Rules, sharing lessons useful for urban and rural businesses. She publishes the popular website Small Biz Survival on small town business, and she and Sheila Scarborough co-founded Tourism Currents to teach tourism professionals new ways of marketing their destination. Her professional life is an example of Small Town Rule #3: Multiply Your Lines of Income.
She has been featured in The New York Times, BusinessWeek, and Entrepreneur Magazine. In 2011 and 2012, she was named a Top 100 Champion Small Business Influencer.Her presentations on small town business and social media have taken her from Dodge City, Kansas, to London, England. From North Dakota to Texas, and Washington State to New York City, she’s spoken to more than 100 events, including two previous Social Media Tulsa conferences. Her hometown of Hopeton, Oklahoma, is home to fewer than 30 people.
- Social Media Tulsa Conference welcomes Randy Macon. Started following Randy a while back. He claimed he was too shy to speak at a previous event, but watching tweets from an event where Randy spoke about Non-profits and social media, I knew he'd shaken off the shyness. He Rocked!
Randy's Topic: "Influenceability"
Nonprofits are embracing social media as an extension of fundraising efforts... but are our approaches short-sited? Perhaps an important benefit of building networks through social media is the opportunity to develop (and mobilize) key influencers to help spread your message. This session will explore ways your nonprofit can tap into the power of popular social media platforms to share your story and encourage others to do so as well. Bring your laptop and your login's for your organization's Twitter, LinkedIn, Pinterest, and Facebook accounts for some hands-on fun!
Bio: A native Oklahoman, Randy K. Macon graduated from Kingston High School and went on to earn a B.S. from East Central University and a Master of Human Relations degree from the University of Oklahoma. As part of his graduate work focused on program evaluation and research in the nonprofit sector, Randy co-authored several technical reports and presented original research at the 2007 national meeting of the American Educational Research Association. His master’s thesis Volunteer Engagement: Role Identity and Intent to Leave was published in 2011. Randy is currently working on an interdisciplinary Ph.D. specializing in philanthropy, also at OU.
For five years Randy served as a member of the program staff with the Charles and Lynn Schusterman Family Foundation (July 2007 – July 2012). During this time Randy focused primarily on grantmaking activities related to education reform and youth development in Tulsa. As a champion of education, Randy worked as part of the community team that brought Teach for America to Tulsa in 2009 and also served on the steering committee for the Any Given Child collaboration with the John F. Kennedy Center for Performing Arts. Randy joined Grantmakers for Education in 2011 and was appointed to the organization’s 2012 Braintrust Advisory Committee.
Randy is a graduate of Leadership Oklahoma Class 25, Leadership Tulsa Class 40, and was named as one of the 2012 Achievers Under 40 by The Journal Record. A former chair of the Tulsa Funders Roundtable, Randy co-taught a Saturday enrichment class at KIPP Tulsa and was a member of the Tulsa Jaycees for several years. He has been a member of the twittersphere since 2007.
- Social Media Tulsa Conference welcomes, RuthAnn Wiesner. RuthAnn and I connected via Speakerfile.com. An Oklahoma native, RuthAnn and I hit it off well during our first Skype call.
RuthAnn's Topic: If Social Media is like a Cocktail Party...Why do I feel my Invitation got lost in the mail!
Social Media Networking has been described as a large cocktail party, but what happens if you sometimes feel like you weren't invited. No one is responding to your posts, no matter how much you Tweet others on Twitter...very few respond. Not to worry, there's a bit more to building a large fan base on Social Media then just hosting a great "Cocktail Party".
We'll be covering
How to identify the personality types of those you want to engage and those you don't.
How to build a community of loyal followers without feeling like it's a chore!
Most importantly how to host a great social media experience (Cocktail Party) that provides you new business and referalls.
Bio:As her business card states, Ruth Ann is RAW Marketing’s “Principal Cleaver Heaver”. This describes the no-nonsense approach that she takes with every aspect of the creation and operation of RAW Marketing. This trend-savvy company provides a much-needed service for businesses and entrepreneurs who lack the budget or manpower to consistently and effectively market or brand their business.
Highlighted as one of the Top 125 Women Entrepreneurs for the Chicago area, Top Mompreneur of 2012, and recently a finalist as one of the Top 25 Awesome Mom-Based Biz in Chicago, Ruth Ann has burst onto the scene with her creative and innovative marketing techniques.
Ruth Ann’s journey in becoming a successful entrepreneurial started in 1999, where she was hired as the Regional Marketing and Sales Account Executive for Gazoom.com a internet start-up company out of Toronto, Ontario . Ruth Ann continued in the Internet industry when she landed a job at Gateway Computers as the Outside Business Sales Executive for Large Businesses from 2000-2002.