#P4SPchat: SaaS on a Smarter Planet

Twitter Chat, April 3, 12:00 Noon - 1:00 PM Eastern Time

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  1. According to Gartner, the use of Software as a Service (SaaS) is expected to grow from US $18.2 billion in 2012 to US $45.6 billion in 2017.  And while a recent IBM global SaaS study found that reducing total cost of ownership (TCO) was the top driver for adopting SaaS, 47 % of IT and business respondents report that SaaS is actually transforming their businesses and providing a competitive advantage in the market.  

    The business benefits of SaaS are clear: lower upfront costs, flexibility and scalability. But SaaS is more than just economics, it's about market agility and innovation.  On a Smarter Planet, SaaS is about helping organizations transform their businesses. SaaS solutions can help cities improve water management, help non-profits save lives and help businesses engage and better serve their clients. Join us for a #P4SPchat to discuss how SaaS can enable a Smarter Planet.

    Guest Experts: Director of SaaS Strategy and Marketing at IBM, Marc Dietz and Hurwitz and Associates, Judith Hurwitz
  2. Topics for discussion
    Q1: How is SaaS an enabler of the mobile enterprise?

    Q2: How is SaaS helping organizations engage with customers and build loyalty?

    Q3: How are organizations leveraging SaaS to make better decisions by turning big data into valuable insights?

    Q4: How are SaaS solutions enabling social business and collaboration?

    Q5: What emerging trends in SaaS do you think will impact the global market?

    Q6: Gartner predicts the #SaaS market will top $45.6 billion by 2017. What will be the biggest drivers of that growth?

    Q7: Finish this sentence: In 2014, #SaaS will ________. 
  3. What is #P4SPchat?

    Are you interested in talking about building a Smarter Planet? Join us and discuss how businesses, governments and entire industries are adopting technologies to become efficient and effective. Follow the hashtag #P4SPchat

    When does it happen?

    The #P4SPchat happens on Wednesdays or Thursdays. Actual time of the chat may vary. 

    How do I participate?

    You will need a Twitter ID to be part of this chat. To participate in the chat, follow @SmarterPlanet or the hash tag #P4SPChat on Twitter. You can also use applications like Tweetchat for your convenience. Use your twitter credentials for logging into twubs. When using twubs, it automatically includes the chat hashtag in all your tweets. 

    Who can participate?

    Have ideas to solve problems that can benefit all of humanity? Join in. Everyone is invited to participate. In our chats we have experts from respective industries sharing their views on current trends and news.