#P4SPchat Recap: Smarter Marketing

May 9, 2013

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  1. CMOs face a daily deluge of data as they try to engage with customers as individuals. In our last #p4spchat, we opened discussions around how CMOs can effectively use #BigData to engage better with their customers. Here's the recap of the chat. 
  2. Q1: Why marketing science matters & how important is it for CMOs? 
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