Last Vegas

LAST VEGAS tells the story of four best friends who decide to escape retirement and throw the ultimate Las Vegas bachelor party for the last single member of their group.

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  1. Challenge

    Avatar Labs was hired by CBS Films to develop creative social media content specifically for the market introduction of their new film, Last Vegas.


    Solution

    Avatar engaged to conceptualize design and content/campaign assets as well as optimize and manage all of the Last Vegas Social Media channels. Activities included regularly hosted campaigns, contests, and giveaways, and provided off-line event support on behalf of the brand. We, posted, and tweeted regularly as the official “voice” of Last Vegas, and provided de facto customer service via Social Media.


    Shelli Martineau's Role

    Aided in conceptualizing the creative campaign design elements

    Wrote copy for all social media posts.

    Actively managed communities on Facebook, Twitter, and Google+

    Helped maintain the Social Media Editorial Calendar

    Weekly & Campaign Measurement

    Developed & Implemented Twitter Giveaways

  2. TOP FACEBOOK POSTS
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  4. TOP TWEETS
  5. Celebs and comedians got involved in the Last Vegas buzz. Here are the Top Celeb Mentions:
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