Shoehorn was hired by USTOA specifically to design, develop and implement a contest celebrating their 40th anniversary and showcasing what “group travel” has come to mean today.
Shoehorn delivered an online audit with recommendations including specific directives and strategies in order to increase awareness and membership. Next we partnered with the PR team and in-house social media manager to update and optimize specific USTOA’s Social Media channels including Facebook, Twitter and YouTube. Then we developed, designed, and managed the Around The World Sweepstakes to increase visibility of the organization and awareness of it’s benefits to consumers. We also developed and managed a social media ad campaign targeting specific demographics to build relevant long term follower base.
Shelli Martineau’s Role
Analysis and review of USTOA’s online presences
Developed & Implemented the Around the Worlds Sweepstakes Concept leading to 5170 entries and 3615 likes on Facebook.
Aided in conceptualizing the contest’s design elements
Created and maintained the Contest Editorial Calendar
Trained the USTOA community manager on Facebook best practices and contest posting strategy