Avatar Labs was hired by Warner Brothers to develop creative social media content specifically for the market introduction of their new film, Annabelle.
Avatar engaged to conceptualize design and content/campaign assets as well as optimize and manage all of the Annabelle Social Media channels. We posted regularly as the official “voice” of Annabelle, and provided de facto customer service via Social Media.
Shelli Martineau's Role
Aided in conceptualizing the creative campaign design elements
Wrote copy for social media posts
Actively managed communities on Facebook and Tumblr
Helped maintain the Social Media Editorial Calendar
Weekly & Campaign Measurement
- FACEBOOK POSTS
- TUMBLR POSTS
- ANNABELLE BROKE BOX OFFICE RECORDS
- .... AND CAME IN #2 ON FACEBOOK
- "Another horror entry came in at number two on the weekend and really has been making waves - Annabelle. It rose 159,219 likes over the past week to 1.44 million overall. The film is a spin-off/prequel from The Conjuring, but unlike most other horror sequels it hasn't reused the Facebook page of the original, rather it started from scratch. For instance The Purge 2managed to get to 2 million likes before its release, but it reused the same Facebook page as the original which gave it a huge boost."
- Fans got involved using #ilikeyourdolls