- Former Reuters social media editor Matthew Keys had a bit of fun with the manager of the Twitter account.
- — Todd Olmstead (@toddjolmstead)Sun, Jul 21 2013 10:50:25Conflicting reports; I'm hearing Bu Ri To RT @MatthewKeysLive: KTVU is identifying the mysterious Chipotle tweeter as Wi Hak Yu.
- — Matthew Keys (@MatthewKeysLive)Sun, Jul 21 2013 10:41:00The second I tweet this, his follower count is going to go up: The guy who runs Chipotle's Twitter is @JoeStupp
- Everything seemed to go back to normal soon after.
- Some observers think the entire episode was a publicity stunt.