Media in the higher ed world. (Alternate title: Ask an undergrad)

Kate Sheridan (@sheridan_kate) = McGill cognitive science undergrad, and soon-to-be Concordia j-school student. Shannon Palus (@shanpalus = recent McGill physics alum, and freelance journalist. Librarians and professors and PIOs and whoever spent an hour asking us anything at #scio14


  1. In 2012, we started a blog to go along with the McGill Science Undergrad Research Journal. By students, for students. 
  2. We waxed poetic about how much we like promoting stuff on Facebook, and one teacher mulled over making a fan page for a course, so she could connect with her students. 
  3. But if you do blog...
  4. Luckily for those of us who are not design inclined, there are lots of Word Press themes that look great on mobile phones. (Also, Tumblr works.) 

    OK, so what about other methods of engaging?
  5. (Ooo, let's put that on a greeting card.) 
  6. I will say that not all institutional subreddits are great places to engage. The /r/mcgill one is kind of nasty. Proceed with caution on that one.
  7. I was impressed to here that a PIO successfully uses Reddit to post and share stories on science subreddits:
  8. Matt talked about posting lots of content that isn't yours. "Won't that take forever?" "Nope -- just spent 45 second a day adding a link to a cool science story to a subreddit."

    Here's an example of something Matt had success sharing on a parenting subreddit: Why doesn't plastic dry as easily as glass in the dishwasher?

    And then we got into some details about how to make people want to read your stuff, wherever they find it: