SXSW'12 - 31312 - Why Your 5-Year-Old Knows More About Digital Than Most CMOs

Sean Miller from R/GA and John Militello from Google explain what they've learned from their kids and why they know more than many high level executives

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  1. PANEL DESCRIPTION

  2. PANELIST PROFILES

  3. NOTES

  4. - Google+ took 88 days to get to 50 million users

    - Kids 2-5 gain computer skills before many other life skills. 63% of kids can use a computer while only 11% can tie their shoes

    - 11-years-old child has adult technology skills

    - 70% of households with tablets let the kids play with them

    - Kids are not scared of complex things. These things are not new for them so they have no fear of change

    - "The consumer's not a moron. She's your wife daughter grand daughter" - David Ogilvy

    - The biggest problem for executives is that the marketplace is outpacing marketing


    1. Kids are... COLLABORATIVE

    - If you give them challenges, they can solve it together.

    - Ex: Sugata Mitra's Hole in the wall

    - Love the ones you're with.

    RGA Organizes Themselves to 

    Planning / Connections / Analytics / Interaction Design / Copywriting / Visual Design / Technology


    2. Kids are.. FEARLESS

    - Be curious and explore things you're unfamiliar with other

    - Help foster curiosity in your workplaces 


    3. Kids are... TINKERERS

    - Stop thinking, start doing

    - Ex: Marshmallow challenge

    - ExX: RGA does London MAKE DAY. Day 1 - make anything you want. Doesn't have to be digital. Everyone makes a wiki to plan and Day 2 is sharing and awards.


    4. Kids are.. UNFILTERED

    - Ask a kid, if you want honestly about if a product, service, message makes sense they will give you honest feedback




  5. CONTENT FROM #KIDCMO

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