Hello Data, my name is ...

Mack D. Male, software entrepreneur and social media guy, introduced MediaCamp Edmonton to data on Feb. 4, 2012 at World Trade Centre Edmonton. Using data as journalists informs the kinds of stories we tell and the types of patterns and trends we can explain.


  1. The difference between unstructured and structured data is the difference between spending hours trying to decipher meaning and order and accessing the data in a structured, readable format.
  2. Data exists in city reports and in the City of Edmonton data catalogue. When you can understanding the use of data in journalism, you can access the numbers in these reports to make new stories and tell new versions of older ones.
  3. Take advantage of free platforms that help you collect and organize data sets. If you're spending time to make sense of the information, save some money in the process.
  4. Data parsing refers to separating the data into its elemental information bits and values. Parsing could result in isolating part of the data to show a trend or making the information more accessible by removing unnecessary elements.
  5. Many platforms have visualization features built in. If you know how you want to visualize the data you've collected and made sense of, you can find the best platform that will help you to easily (and cheaply) achieve that goal.