Originally posted at 'Round the Square] Have you ever thought of your brand that way? Independent media channels provide a distinct voice, and view the world through a particular lens not shared by others. Independent media channels engender trust and loyalty, giving audiences reasons to connect above and beyond particular programs. Your brand can--and should--do the same!
Mark Gould is the publisher/editor and curator of the Independent Media Channel, based in San Francisco. He is a former journalist, turned graphic designer/art director, producer, videographer and artist.