#17peprally for Back-to-School Style!

On Tuesday, July 26, we had our first Twitter Pep Rally from 4pm-5pm EST -- all about back-to-school style and the perfect first-day outfit! Our followers tweeted @seventeenmag fashion editors and the ModStylists at @modcloth, which was featured as one of Seventeen's fave online indie stores in the new Ultimate Guide to Style. And of course, there were freebies! Here's some of what you missed!


  1. Can you believe how big our #17peprally got?! 1,000 #17peprally tweets alone hit 7,517,766 eyeballs, reaching an audience of 328,757. Way bigger than anything that would have fit in the high school gym.

  2. We had very special guests!
  3. We tweeted about what we'd wear on the first day!
  4. The all-important decision: Which shoes to wear?
  5. ModCloth shared so many cute Polyvore Style Boards to give us inspiration!
  6. We turned to the August issue of Seventeen for more inspiration! We had three giveaways for ModCloth Back-to-School Prize Packs (including the All Eyes on Me Scarf, Alice in Necklace, Wear is My Eraser, Penguin Paperclips, a tote, and more!), randomly given to three tweethearts who shared their favorite looks from the pages!