Mobile Marketing is the Future, But How Much of It?

It is official. Mobile Internet searches have beaten home PC searches. An estimated 51% of all Internet searches are done through a mobile device of some kind.

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  1. It is official. Mobile Internet searches have beaten home PC searches. An estimated 51% of all Internet searches are done through a mobile device of some kind. The paradigm shift to mobile has had a ripple effect in the entire seo ranking services industry. Mobile development and branding is widely considered the future of web marketing. How much of the future mobile development will take up has yet to be determined. Considering the above trend, SEO ranking services need to very seriously consider updating their efforts to encompass more than a moderate level of mobile marketing.

    Mobile Apps a Standard

    A mobile app should now be a standard in all marketing efforts. Mobile apps are not necessarily present in advertising consulting. For now, a mobile app generally has to be downloaded through the phone and through the Google Play Market or Apple Store. Some users are downloading the mobile app directly from the website. This is where SEO will come into play. Search engine optimization will have to cater to individuals that are directly looking for a mobile app that can fulfill their need. For example, customers that want ride sharing may not go and call a taxi from their website. They may simply type ride sharing mobile app into a web search. Any company not using a mobile app in the service will not rank anywhere. Customers may only want to go through the mobile app to engage with the service, ignoring the phone contact line or even the website entirely.

    SEO Merges with Mobile

    Uber is the leading option here, so newcomers are going to be pressed against a lot of opposition. Regardless, the example stands. SEO must merge with mobile apps to find new ways to drive traffic. Customers may prefer a mobile app right now. In the near future, it may be absolutely necessary. There is speculation that mobile apps will be just as important as a website. Apple is suggesting new innovations that will allow users to organize their mobile apps in a directory. This will only push mobile apps to greater levels of popularity, allowing customers to interact with the brand without ever going to the website simply through engagement of the app.

    Marketers such as lodestone consulting services are taking new and impressive forms. Professionals still need to stick to what works. The future is right here, and smart developers stay on top of trends before they become commonplace.
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