The average American web surfer has an attention span of 8 seconds. One less second than a goldfish. #intouchsxsw2014 #sci2story #sxswhUnderstand your audience: most people cannot focus enough to go through complicated streams of data.
Why insights matter: people aren’t won by data but by the anecdote. The anecdote gives meaning to the data.
Your job is to read between the lines. Don’t assume patterns. Correlations are complicated.
Know your audience: Political bias influences how people interpret data. Even with data, biases can cause misinterpretation of data. Dgma makes people blind to the numbers.
"Insights are what you don't know. Should know. But CAN change". @eswayne #Sci2Story @sxsw pic.twitter.com/z6o8glUqLC- In presenting data:1. The larger an object is presented, the faster and more accurately will people understand it.2. Bright colors and contrast tell audiences where to look.3. Control the context: does this seem normal in the context of the data your audience normally sees? Will they rebel or question?4. Use the velcro theory of memory: create more hooks to senses (memory, sound, taste), they will remember.5. Change the scene: the space that you present the data can influence how people see and interpret data.6. Take abstract numbers and make them concrete.
Own the insight. Make it stick. @eswayne #sci2story- How to:The goal: the perfect soundbite. Quote from Neil DeGrasse Tyson: The output lets you script the soundbites: “A few words that are informative, make you smile, and are so tasty you might want to tell someone else…” NDTHOW? Dare to be whole brained. Left/Right brained is a lie. Dare to teach people on multiple levels.Own the insight and make it stick. Its your job to own the date, find an insight and make it memorable.Diversify knowledge. Get multidisciplinary.
- No tool in existence has an insight button. That's the job of the analyst. @eswayne #sci2story #SXSW
The idea that you are left-brained or right-brained is a lie. Dare to be whole-brained. #sxsw #sci2story @eswayne- Definitely a theme about non-existence of left/right brains today. #ieeesavage #sci2story #sxsw @… http://instagram.com/p/lX5y5vlCA4/
#sci2story we should think about the insights that can be drawn from the data we collect. Be intoxicated by possibilities #sxsw- More on this session:
Scientist to Storyteller: How to Narrate Data #sci2story
Notes from a great session at SXSW on telling stories with data. I've been to a lot of sessions on data storytelling and this is one of the best.
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