- Panelists begin by discussing how to approach storytelling with emotion. Humans are not driven by logic alone. Many people's thoughts and opinions are informed by emotions, and storytelling can help you connect with that.
People are not inspired to act by reason alone. #makemecare
Unite an idea thru emotion. #makemecare @sfeens @michele_norris @flownonfiction @chapinspringer @JoelRJohnson
Aim to unite an idea with an emotion and make it meaningful, authentic, & participatory. #makemecare #SXSW- First example of strong storytelling comes from Flow Nonfiction with their Models of Courage campaign. With emotional videos and content, they resonate with multiple audiences. Using social media and "bite-sized content," Models of Courage created mini-docs on Facebook highlighted breast cancer survivors.
Models of Courage, breast cancer survivors used as models, telling their own stories. --Flow Nonfiction. #makemecare- #WarriorsInPink #FordCares video = emotionally compelling. Powerful tool for the cause! #makemecare #SXSW
@flownonfiction discussing @Ford #PinkWarriors case study, mini documentaries to showcase on social media. #makemecare #SXSW- Next. Michele Norris discussed her Race Card Project, a bold endeavor to engage the public to talk about the painful issues of race in an honest and constructive manner. "To talk about race, I literally made race cards," she said. This simple strategy allowed her to engage audiences in a non-threatening way on a tough topic. She challenges participants in the project to discuss race in 6 words or less. Recently, she developed the digital version of race cards because she wanted to make sure everyone could participate.
Racism is not ancient history. Not that long ago. @michele_norris. #makemecare describing Race cards 6 words describing race.
"To talk about race I literally made race cards" - Michele Norris #sxswi #makemecare- Race Card Project: think about race and distill to 6 words. --@michele_norris She went to Kinko's and printed real cards. #makemecare
@michele_norris "lubricated" conversation about race by making physical race cards, asked ppl to speak about race in 6 words. #MakeMeCare
Race card literally used by @michele_norris 6 word statements illustrating perceptions of race #makemecare #SXSW- @michele_norris talking about #TheRaceCard and stories that #MakeMeCare http://twitpic.com/c9zkld kld
- Race card project would not be possible without the digital format. #makemecare #sxswi
- Storytelling would not have gone so well if ppl weren't able to dip into the project on their own via digital - @michele_norris #MakeMeCare
- The next project featured the director of 40 Faces, a project documenting the "next generation" of pro-choice women. The project invited photographers to recruit different subjects and submit the photos.
- Now @sfeens is talking, she's now with GMMB. Used fashion photogs asked to find one pro-choice woman and send photos. #makemecare
- Love that the current digital story incl. music; people sometimes forget the power of music. #MakeMeCare Also had a connection to the proj
- The lessons from these successful projects can help guide other communications campaigns for social good. Norris explains that she measured the success of the project by how it "lives on in others." The goal is to create a story that whets your audiences appetites that brings them back for content again and again. In this crowded market place, messages that lack meaning and purpose do not survive.
"I measure success by how the project lives on in people" - Michelle Norris @sxsw #makemecare #insidesxsw
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Make Me Care: Digital Storytelling to Affect Change
All-start panelists head up a storytelling panel, featuring an interview with Michele Norris on her The Race Card Project.
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