- Latinos are unique users of the mobile Internet. While they are statistically less likely to have a home broadband connection (only 69%), they lead in mobile phone adoption. 87% of Latinos have a mobile phone
"@RevolucionSXSWi: 54% of Latinos use Text messaging #mobileLTN #sxsw #revolucionsxswi #latism" cc: @VFigatelix told U so :)- Another consideration is the language divide amongst Latinos. English speaking Latinos have higher rates of adoption at 81%, followed next by bilingual Latinos at 74%, in sharp comparison with Spanish-dominant Latinos at only 47%.
The digital gap is closing, more Latinos are online and mobile than ever. #sxsw #mobileLTN
Do Latinos prefer to use social media in English or Spanish? Early adapters in English but now need Spanish language engagement. #mobileLTN- Understanding how Latinos consume the Internet is vital to understanding how they operate in the digital marketplace. The total buying power of the Latino community is estimated at $1.2 trillion. However, Latinos do not engage in banking in the same way other demographics. Only a 43% use online banking, representing a minority of the total spending power of the group.
RT @JRBuckley68: The Latino community has the buying power of $1.2 TRILLION... 26% spent in California. #MobileLTN
Many Latinos (43%) buy online, but they don't use online banking #mobileLTN
Panoramic photo from #mobileLTN awesome turnout for a pre-happy hour panel pic.twitter.com/dyY4YHehdU/dyY4YHehdU- Further speaking to the power of Latinos is the sheer number of group members eligible to vote. In the most recent election, 10% of the vote was Latino; a number that is expected to double by 2030. Further, Latinos lead in social media engagement. 71% of Hispanics using the Internet are on Facebook, and Latinos lead amongst Twitter users.
- Finally, the panelists spoke to some misconceptions about the Latino population. Latinos are not monolithic. The American Latino population represents multiple income, age, racial and other socio-economic indicators.Organizations and brands interested in connecting with Latinos need to understand that how they connect with Latinos is critical. Latinos are oriented toward mobile, so information must be accessible via smartphones.Finally, marketers must understand that they need to really think about who they want to talk to before they simply translate a message into Spanish. Latino English and Spanish speakers respond to messaging differently.To make sure Latinos are represented at SXSW, the team at VOTIFI is conducting a survey for Latinos to take to highlight the connection between tech and this demographic.
Take the #latinovoice survey about how mobile tech is changing the game for Latinos in America #sxsw #mobileLTN http://votifi.com/latinovoice/#.UTRqaJJ5N20.twitter …novoice/#.UTRqaJJ5N20.twitter- Want to learn more? Check out the slide show below or see my interview with panelist Lou Aronson at the top!
Folks if you want to see today's prezo, dl the file here https://www.dropbox.com/s/ryeeu4yanfw1o8e/Latinos%20y%20mobile%3F%20SXSW2013.pdf …/s/MobileLTNfwKetyELaLouAronson20BrentWilkes0SEstuardoDCf. #MobileLTN @KetyE @LouAronson @brentwilkes @estuardoDC
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Connecting with Latinos on Mobile
SXSWi panel features conversations on how brands and organizations can engage with the fastest growing population on mobile: Latinos.
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