Branded Content at #AMANP

Talking about aligning nonprofits with branded content opportunities, from The New York Times, to Buzzfeed.

bySara F. Peralta52 Views
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  1. QUICK LINKS:
  2. Branded Content Presentation PDF
  3. Pinterest board with related articles
  4. Pre-presentation buzz building...
  9. I love to kick off my presentation off with a "mission moment," when I share who I'm passionate about nonprofits.
  15. Now, diving into branded content, a thing that is both new, and not new. Branded content lives in the same content ecosystem as earned media, paid media and owned content. Yet, it is somewhere on the spectrum because it is both an ad but leverages brand properties (owned media).
  21. Why branded content? Well...
  23. Branded content presents a unique opportunity for nonprofits to leverage their stories by aligning with corporations seeking to tell their brand narrative. This alignment is not without complications. Trust is implicit in the partnership, so be careful who you align yourself. Publishers have grappled with how to handle branded content, some have even refused to offer it to sponsors. However, as platforms evolve (like Facebook's Instant Articles pilot) and banner ads decline, branded content's appeal is gaining traction.
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