cpd25's Professional Qualifications Workshop 5

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  1. This workshop had two parts: 1) Introduction to Marketing within Academic Libraries (Jacqui Gaul and Samantha Halford) and 2) Copyright for Higher Education Professionals (Monique Ritchie).
  2. We started with the Intro to Marketing session and an icebreaker that involved thinking up Imaginary Celebrity Tie-Ins for marketing library services. Sample puns:
  3. Then we moved onto some actual marketing:
  4. Another exercise was about identifying different user-groups and practicing thinking of key selling points for each one:
  5. Jacqui also gave us her 7 Top Marketing Tips:
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