<![CDATA[Debra Askanase · Storify]]>https://storify.com/askdebraNodeJS RSS ModuleWed, 24 May 2017 04:17:53 GMT<![CDATA[9.17.13 #CommBuild Chat Synopsis: Using Data to Measure Online Community Health]]>

This #commbuild chat focused on learning practices around measuring online communities, especially their heath. The chat explored the definition of "healthy community," key data points to measure, tools for measurement, stages of community, benchmarks and resources for community managers to use.

Storified by Debra Askanase · Tue, Sep 24 2013 03:20:05

Thank you to participants @JuliaCSocial, @kg @mo_flow @mbahn, @bkmcae @leapingwoman @Historian @kjantin @fundraisinisfun @penguinasana @juliacsmith @Scripti_Ashley. Post-chat conversation from @kanter @TechSmith added to the discussion.
Q1: How would you define a "healthy" online community?
Definitions ranged from conversation, to healthy participation, to growth, to inclusiveness, and resources for measurement.
@bkmcae (Ben Martin) and @kjantin got everyone chatting about ratios and metrics: as a measure of community health: total users, active to total users, etc.
http://storify.com/askdebra/9-17-13-commbuild-chat-synopsis-using-data-to-meashttp://storify.com/askdebra/9-17-13-commbuild-chat-synopsis-using-data-to-measTue, 24 Sep 2013 03:20:05 GMT
<![CDATA[Developing Fiercely Loyal Communities]]>

Our #CommBuild chat this week was about developing fiercely loyal communities, with guest Sarah Robinson (@SarahRobins. Sarah is the author of Fierce Loyalty: Unlocking the DNA of Fiercely Loyal Communities. Debra Askanase (@askdebra) of Community Organizer 2.0 was the volunteer moderator this week.

Storified by Debra Askanase · Wed, Nov 07 2012 15:15:04

Q1: Sarah, how do you define a fiercely loyal community?
Q2: What types of stakeholders are likely to be committed to the success of the community?
Q3: Sarah, how did you develop the Fierce Loyalty Model?
Good community question from Laura Norvig: What moves a community to action?
Q4: What is the very first step toward building a Fiercely Loyal Community?
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<![CDATA[Online/Offline Commuity Building #CommBuild 9/11/12]]>

This week's lively #CommBuild Twitter chat explored the relationship between online and offline community-building, success and struggles, examples within organizations, and organizations that are doing both. Thanks to all who participated! Read on for some great advice, tips, and insights.

Storified by Debra Askanase · Wed, Sep 12 2012 18:26:37

Question 1: Does your online community meet up OFFline? Or, does your offline community meet up ONline? Please share what you're doing.
Question 2: What is the benefit of connecting online and offline, to community-building? Why?
http://storify.com/askdebra/online-offline-commuity-building-commbuild-9-11-12http://storify.com/askdebra/online-offline-commuity-building-commbuild-9-11-12Wed, 12 Sep 2012 18:26:37 GMT
<![CDATA[Using Facebook Groups to Build Community #CommBuild 7/2/12]]>

Tuesday's chat topic was "Using Facebook Groups to Build Community." This was the most active #CommBuild discussion to date, with almost 30 participants. We discussed how organizations are using Groups, what value individuals are getting from them...and more.

Storified by Debra Askanase · Mon, Jul 09 2012 16:23:09

This was, by far, the most-answered question of the chat. Both individuals and organizations are using Facebook Groups in a wide variety of ways. One thing that most agree upon is that Groups are being used to build community, exchange knowledge, and create connections. 
http://storify.com/askdebra/using-facebook-groups-to-build-community-commbuildhttp://storify.com/askdebra/using-facebook-groups-to-build-community-commbuildMon, 09 Jul 2012 16:23:09 GMT
<![CDATA[The Future of Nonprofit Storytelling #12NTCStory]]>

Session panelists: Cara Jones, Founder, Storytellers for Good; Rob Wu, founder, CauseVox; JD Lasica, Socialbrite; Jenna Sauber, Case Foundation

Storified by Debra Askanase · Tue, Apr 10 2012 21:57:26

Outstanding panel of #nonprofit storytellers at #12ntcstory http://pic.twitter.com/IS81u7zV · Foundation Center

Rob Wu, founder of CauseVox, moderated the storytelling session #12NTCStory. He began by asking, "what is storytelling?" @RobJWu

Cara Jones of Storytellers for Good The best way to tell a story is to whittle it down to one person that the audience can care about. Making your audience care is the most important goal. Finding the person who resonates is what NP storytelling is all about. - Cara Jones, @stories4good

Jenna Sauber of the Case Foundation: "Some of the best stories are the ones that you remember." There is something about these stories that move you, inspire you to take action and move. @cajunjen
JD Lasica of Socialbrite: Ever seen a photo of lions hunting bison on a cave in France? One of the earliest stories told by man. "To tell stories is to be human." - @JDLasica

Rob Wu asks: How is storytelling different than marketing communications?

Cara Jones: Fundraising is an opportunity for people to get involved. Nonprofit storytelling has the power to appeal to people's hearts. People will forget what you've told them, what you've done, but they will never forget what you made them feel. Viewers and readers want to engage with something they are feeling. 
JD Lasica: You will find storytellers in your nonprofit in surprising places.

Rob Wu asks: How do you shift your nonprofit into a culture of storytelling?

Cara Jones: create a Google doc within your organization and ask people to contribute stories from across the organization. This will create a story bank. Storytelling "is just a practice;" it becomes a practice if you do it enough. Another idea is to gather people from within the organization to tell stories as an event.
http://storify.com/askdebra/the-future-of-nonprofit-storytelling-12ntcstoryhttp://storify.com/askdebra/the-future-of-nonprofit-storytelling-12ntcstoryTue, 10 Apr 2012 21:57:26 GMT
<![CDATA[SXSW Interactive: Keeping it Real Online with Personal/Personnel Boundaries]]>

A compilation of tweets from #SXKeepItReal panel at South By Southwest Interactive. Panelists Amy Sample Ward, Debra Askanase, Vanessa Rhinesmith and Jess Main discussed challenges of negotiating the line between personal involvement and personnel involvement when managing social media communities.

Storified by Debra Askanase · Fri, Mar 16 2012 20:38:27

Prepping #sxsw session Social Media Boundaries: Personal/Personnel Policy. Live tweeting in 30 min. #sxkeepitreal http://twitpic.com/8vtbtk · Amy Sample Ward
This was the subject of the panel: what is the line between merging the personal with the professional community as a manager? 
Jess Main offered the example of a nonprofit social media manager who connected to followers personally on Twitter, through the organizational account, and shared very personal details of her life. The organization's followers connected to that account, and more so to the person. The danger was that the brand message was muddled. There is an inherent danger of community loyalty to a person rather than to the organization or brand.
The flip side: Debra Askanase shared the story of an organization that is prohibited from expressing opinions online, only the support of the organization's mission, which is to promote a dialogue process. The organization is not allowed to put its humanity into its social media accounts and, as a result, the social media spaces are not gaining traction. 
An audience member mentioned that, as an utility company, the company cannot publicly discuss customer service issues on Twitter. Vanessa Rhinesmith offered the advice of showing the company's "humanity" by tweeting that it just resolved an account or spoke with a customer. 
There were a lot of customer service issues, including how to use it for customer service, and how to respond when the company is attacked online. 
http://storify.com/askdebra/sxsw-interactive-keeping-it-real-online-with-persohttp://storify.com/askdebra/sxsw-interactive-keeping-it-real-online-with-persoFri, 16 Mar 2012 20:38:27 GMT
<![CDATA[Google+ Pages: What's the Story?]]>

Google+ just opened up to allow brands, groups, and organizations to create Pages on the site. With so much information out there, I'm curating the pros, cons, critiques, and opinions on the web, especially about how nonprofits could use Google+. Let me know what else should be included!

Storified by Debra Askanase · Fri, Nov 11 2011 01:09:57

Google+ announces that companies, groups and organizations can create official Pages on Google+. Heather Mansfield at Nonprofit Orgs immediately walks us through the process of setting up a Page.
A good primer on Google+ best practices for nonprofits, as they think about opening up nonprofit Google+ Pages.
Janet Fouts offers some great page examples and also a ton of tips to help you administer your Google+ business Page. Tips include creating a short URL, finding your own Page again, and finding other business Pages to follow. She also offers a free four-part recorded webinar about creating Google+ Pages for businesses here.
Nice summary of pros, cons, and editorial thoughts on opening a Google+ Page. 
SEO. Peter Stringer gives us the SEO angle, supported by documentation from Google: "Google+ pages, unlike your Facebook fan page, will actually generate traffic, because of a little thing called, um, Google."
"Watch out! Google+ will not let you run any contest or promotion on Google+ brand Pages, under any circumstances. "Google retains the right to block or remove Pages that violate these terms. Repeat offenders will be eligible for account suspension." This article by SproutSocial also notes that Google+ Pages that are inactive for over nine months may be removed. 
Robert Scoble lambasts Google for rolling out Pages with so many issues - lack of multi-user administrators, confusion over personal/brand posts, lack of access to good analytics, and more.
Mashable compiles a list of features Google+ brand page admins are already clamoring for. 
The Chronicle of Philanthropy and Beth Kanter begin to create lists of Nonprofit brand Pages. Nonprofits have jumped oin and are experimenting with these Pages. Already there are 158 on The Chronicle's circles and 86 in Beth Kanter's Nonprofit Pages Circle.
Sylwia Presley at UK fundraising raises the issue: how do brand pages meet your goals? "How can we make the most of this new tool? It once again depends on the goals of your organisation."
http://storify.com/askdebra/google-pages-what-s-the-storyhttp://storify.com/askdebra/google-pages-what-s-the-storyFri, 11 Nov 2011 01:09:57 GMT