- Dennis Bailey, owner and operator of Savvy Inc., a PR company based out of Portland, Maine. Bailey is a former reporter who managed the 2010 gubernatorial campaigns of Rosa Scarcelli, a Democrat, and Shawn Moody, and independent.
He refers to Bangor Daily News, which had broken the story, at least on Twitter, about former Maine Gov. John Baldacci getting a swanky new gig at the Defense Department. See below.
- It was posted about an hour before Ronzio's teaser tweet for tomorrow's story in the print edition of the KJ.
- Kara Matuszewski used to work for WLBZ-2 in Bangor, Maine. Now she works for WBZ-TV in Boston. She also used to head the Society of Professional Journalists in Maine. I don't know Kara personally, but we follow each other on Twitter. This is where it starts to get interesting.
- This is where I jumped in the conversation. A little about me: I'm a copy editor for the KJ and the Morning Sentinel. Ronzio is my boss.
- My initial comment was a response to Ronzio asking if teasing a story going online tomorrow would be different. (That's how I read his question anyway).
My take is this: If the story is going online, there's no reason to tease it. Just post it. Then amplify/bump the story on Facebook and Twitter. Use those same mediums to get feedback on the story and engage readers.
Said more tersely by Kara:
- How succinct.
- If your TV only showed the same program for 24 hours, would you go back more than once a day? I didn't think so.
A newspaper is printed and delivered once. After that, there's nothing more than can be done with it in terms of content.
But the newspaper's website is always on. A reader may check your site five or 10 or 25 times a day. If you only put content on at one point in a 24-hour cycle, you're not giving them any reason to come back. That's why you have to treat your website as a broadcast medium.
By the way: that friend I mentioned was Eryk Salvaggio, former Web editor at the Bangor Daily News, and the quote was paraphrased. Either way, it's a piece of advice I think of every time I talk with anyone about online journalism.