In a growing number of farm fields across this vast country, herbicide-resistant weeds are towering over valuable crops, their branches dripping thousands of stubborn seeds that, if left unchecked, will infest fields and choke out profits for years to come. More than at any time in our history, farmers must manage for weed control or face the loss of productivity, sustainability and their legacy to future generations. Respect the Rotation promotes rotation of crops, herbicide-tolerant traits and herbicide modes of action to encourage greater diversity in herbicide programs and reinforce the principles of Integrated Weed Management. These in-field, in-season forums allow farmers and industry experts to bring the lab to the field and learn the real impact of weed resistance issues. The initiative aims to help change mindsets and management practices to help sustain profitability and longevity for farmers, as well as maintain the value and effectiveness of current herbicide programs and trait technologies.